About the organization
In 2005, Ruwwad was launched with the specific intent of putting entrepreneurship in the service of community development. The founders, all successful business entrepreneurs and longtime practitioners of corporate social responsibility, had long understood that, for the private sector, self-interest and civic responsibility are one and the same when it comes to addressing the pressing issues of social change and sustainable development. They knew very well that there is no such thing as a truly thriving business without a truly thriving society, and that there is no such thing as an optimistic future for a people if its optimism speaks only to the few. But through Ruwwad, the founders wanted to stretch the meaning of corporate social responsibility and move beyond the usual limits of philanthropy.