Free Online Course Certificated from Google: Fundamentals of Digital Marketing

Google offers a free online course accredited by Interactive Advertising Bureau Europe and The Open University to master the basics of digital marketing. There are 26 modules to explore, all created by Google trainers, packed with practical exercises and real-world examples to help you turn knowledge into action.

Modules:

1. The online opportunity: 2 Lessons / 15 min
2. Your first steps in online success: 4 Lessons / 30 min
3. Building your web presence: 6 Lessons / 40 min
4. Plan your online business strategy: 5 Lessons / 30 min
5. Get started with search: 6 Lessons / 45 min
6. Get discovered with search: 5 Lessons / 35 min
7. Make search work for you: 3 Lessons / 25 min
8. Be noticed with search ads: 4 Lessons / 25 min
9. Improve your search campaigns: 4 Lessons / 30 min
10. Get noticed locally: 2 Lessons / 20 min
11. Help people nearby find you online: 3 Lessons / 25 min
12. Get noticed with social media: 4 Lessons / 30 min
13. Deep dive into social media: 4 Lessons / 30 min
14. Discover the possibilities of mobile: 3 Lessons / 20 min
15. Make mobile work for you: 5 Lessons / 35 min
16. Get started with content marketing: 6 Lessons / 35 min
17. Connect through email: 5 Lessons / 30 min
18. Advertise on other websites: 3 Lessons / 25 min
19. Deep dive into display advertising: 3 Lessons / 25 min
20. Make the most of video: 6 Lessons / 55 min
21. Get started with analytics: 3 Lessons / 30 min
22. Find success with analytics: 3 Lessons / 30 min
23. Turn data into insights: 5 Lessons / 30 min
24. Build your online shop: 2 Lessons / 25 min
25. Sell more online: 3 Lessons / 35 min
26. Expand internationally: 7 Lessons / 70 min

Skills you'll learn:

1. Analytics and data insights
2. Business strategy
3. Content marketing
4. Display advertising
5. E-commerce
6. Email marketing
7. Local marketing
8. Mobile
9. SEM
10. SEO
11. Social media
12. Video
13. Web optimisation

Why get certified:

1. Improve your CV
2. Find a job
3. Grow your career

Note: You'll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you've passed the final test.

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