<p>Alison is offering a free online course entitled &ldquo;Applied Psychology - Introduction to Consumer Behavior&rdquo;. Consumer Behavior is dynamic and interactive in nature. It involves the process of mutually beneficial exchange between the buyer and the seller and continues after the sale has been done. This applied psychology course will teach you the nature and scope of human behavior. You will learn the role of buyers, analyze the marketing environment, and learn different marketing strategies including the 4Ps. The course will then discuss the definition of decision making. You will study the art of problem-solving, the five stages in the consumer decision-making process, and the implications for a marketer. You will study the major decisions taken by consumers in relation to what they buy, how much they buy, where they buy, when they buy, and how they buy.</p><h3>Duration:</h3><p>The course lasts 3-4 hours.</p><h3>Course Syllabus:</h3><p><strong>Module 1: Introduction to Consumer Behavior</strong></p><ul><li>Introduction to Consumer Behavior - Defining Consumer Behavior.</li><li>Introduction to Consumer Behavior - The Nature and Scope of Consumer Behavior.&nbsp;</li><li>Introduction to Consumer Behavior - Buyer Roles.&nbsp;</li><li>Application of Consumer Behavior - Marketing Environments and Segmenting the Market.</li><li>Application of Consumer Behavior - Marketing Strategies and the 4 Ps&nbsp;</li><li>The Study of Consumer Behavior - Importance, Evolution, and its Interdisciplinary Nature.&nbsp;</li><li>Introduction to Consumer Behavior - Lesson Summary.</li></ul><p><strong>Module 2: Introduction to the Consumer Decision Process</strong></p><ul><li>Introduction to Consumer Decision Making - Problem Solving.&nbsp;</li><li>Consumer Decision Making - Types of Problem Solving - EPS, LPS & RPS&nbsp;</li><li>Consumer Decision Making - Buyer Roles.&nbsp;</li><li>Consumer Decision Making Process - Stage |&nbsp;</li><li>Consumer Decision Making Process - Stages II & III&nbsp;</li><li>Consumer Decision Making Process - Stages III, IV&V&nbsp;</li><li>Introduction to the Consumer Decision Process - Lesson Summary.</li></ul><h3>Learning Outcome:</h3><p><strong>By the end of the course, you will be able to:</strong></p><ul><li>Describe the nature, scope, and application of consumer behavior.&nbsp;</li><li>Define consumer decision making.</li><li>Describe the consumer decision-making process and its implications for a marketer.</li></ul><h3>Course Costs:</h3><p>All Alison courses are free to enroll, study, and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official certificate, which is a great way to share your achievements with the world.</p><p><strong>Your Alison Certificate is:</strong></p><ul><li>Ideal for sharing with potential &ndash; include it in your CV, professional social media profiles, and job applications.</li><li>An indication of your commitment to continuously learn, upskill, and achieve high results.</li><li>An incentive for you to continue empowering yourself through lifelong learning.</li></ul><p><strong>Alison offer 3 types of Certificates for completed Certificate courses:</strong></p><ul><li>Digital Certificate: a downloadable Certificate in PDF format, immediately available to you when you complete your purchase.</li><li>Certificate: a physical version of your officially branded and security &ndash; marked Certificate, posted to you with free shipping.</li><li>Framed Certificate: a physical version of your officially branded and security &ndash; marked Certificate in a stylish frame, posted to you with free shipping.</li></ul><h3>About Alison:</h3><p>An eight million-strong, global online learning community, filled with free, high-quality online education resources to help you develop essential, certified workplace skills.</p><p>See more <a href="https://www.for9a.com/en/opportunity/category/Scholarships">scholarships</a> available on For9a</p><p>See more available <a href="https://www.for9a.com/en/opportunity/category/Competitions-and-Awards">competition and awards</a> on For9a</p><p>See also the&nbsp;<a href="https://www.for9a.com/en/country/United-Arab-Emirates-UAE">job opportunities in the UAE</a> on For9a</p>

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<p>Alison is offering a free online course entitled “Applied Psychology - Introduction to Consumer Behavior”. Consumer Behavior is dynamic and interactive in nature. It involves the process of mutually beneficial exchange between the buyer and the seller and continues after</p>

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Free Online Course from Alison: Applied Psychology - Introduction to Consumer Behavior

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