Free Online Course from Google: Make sure customers find you online

Google offers a free online course to discover some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Modules Included:

1. Get started with search: Search engines makes it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.
2. Make search work for you: Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags, backlinks, international SEO and more.
3. Get discovered with search: Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.
4. Help people nearby find you online: Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.

Skills to be Learnt:

1. Analytics and data insights.
2. SEM.
3. SEO.
4. Web optimisation.

Note: You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course.

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