Free Online Course from Google: Promote a Business with Online Advertising

Google is offering a free online course entitled "Promote a business with online advertising". In this course, you will learn how to create a successful advertising and marketing strategy. The course will explain how email marketing, video, and display ads can help you reach and attract more of the right customers.

The course includes the following modules:

Module 1: Deep dive into display advertising:

• Making display ads meet your goals.
• Understanding ad networks.
• How retargeting works.

Module 2: Connect through email

• Email marketing basics.
• Your email marketing options.
• Crafting great marketing emails.
• Managing successful email campaigns.
• Measuring success in email marketing.

Module 3: Advertise on other websites

• What is display advertising?
• Search advertising vs. display advertising.
• The ins and outs of display advertising.

Module 4: Be noticed with search ads

• Introduction to search engine marketing (SEM).
• The SEM auction.
• What makes a good keyword?
• Make your ads stand out.

Module 5: Improve your search campaigns

• Achieve relevance with good structure.
• Get the most from your keywords.
• Fine-tune with keyword match types.
• How to know what’s working and what isn’t.

Skills you'll learn:

• Learn how to define and track clear goals, segment audiences, and analyze data to help improve your online marketing efforts.
• All the strategies and tools you need to build an online store, sell effectively online, and optimize the user experience.
• Master the basics of email marketing, including how to track responses, create simple landing pages, and use A/B testing.
• Reach and engage potential customers nearby, using local directories, mobile marketing, and by building a local search presence.
• Find out how to identify the right social network sites, create great content users will love, and measure your success.
• Discover how to integrate video into an online strategy, create video ads on a budget, and make sure they're seen by the right people.
• Get noticed online by identifying the right audiences, ad networks, and strategies for your display ads.
• Learn about the different research tools available, plus how to choose keywords and optimize campaigns for a better return.
• Understand the differences between organic and paid search, learn how to develop the most effective SEO plan, and optimize web pages so that users can find content easier.

About Google:

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.

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