Emotional Marketing Course: How to Reach the Customer's Heart?

Without a doubt and without any misrepresentation, the mind is the closest companion to the merchant, as it is the planner, creator, and producer of ideas, and it is the source of creativity. Without a mind, the merchant cannot achieve his commercial goals, nor can he achieve financial wealth. We, as business owners, use our minds to innovate activities that encourage consumers to make a purchase decision.
But what about the heart? Does it play a role in helping us stimulate purchasing power? Do we need to use our hearts and emotions to complete buying and selling transactions?

Any marketing specialist can create an advertisement, a marketing campaign, or promotion in any way, but few of them address the emotions and hearts of consumers! Dont waste your time searching Google or marketing books, the essence of this issue is presented briefly and practically.

Part One:

• Here are 3 minutes to answer this question: Is the purchase decision driven by the heart or the mind?Answer: Both

• The mind produces logical equations, including calculations, inventory of profits and losses, linking the material need to the product, and reviewing the product price.

• The mind is the one who justifies the desire to avoid the negative consequences that can harm the feelings later, guilt...inappropriateness.

• As for the heart, it is the source of desire, and it is the basic condition for driving the consumer to obtain the thing.The mind and the heart move in opposite directions.

• The process of marketing or selling, whether by phone, social media, or direct communication, must address the heart to stimulate desire and feed the heart with appropriate information to justify spending money and completing the purchase process.

Part Two:

How to differentiate between the language of the heart and the language of the mind:

• Product features (dialogue with the mind): How the product works, the products components, and the features that exist in the product.

• Product benefits (dialogue with the heart): The final result that the consumer gets after using the product. And this may come after a period of time depending on the type of product.

Part Three

• The equation to capture emotions from the product.

Target Audience

• Company owners

• Marketing and sales managers