Free Online Course offered by OpenSesame: Become a Customer Marketing Manager

OpenSesame Platform is offering a free online course on the theme of “Become a Customer Marketing Manager”.

This dynamic list of courses will dive into the fundamentals of Customer Marketing, exploring customer behavior analysis, segmentation, targeting, and positioning to gain valuable insights into your target audience. Discover powerful strategies to boost customer retention, build loyalty, and reduce churn. Learn to map the customer journey, optimize touchpoints, and enhance the overall customer experience. 

Course content:

Customer Marketing Fundamentals:

• Customer Marketing: Part 01      
• Customer Marketing: Part 02
• Marketing Programs That Power Customer Acquisition

Customer Retention Strategies:

• Marketing Hacks: Building Brand Loyalty
• Managing Enterprise Accounts: Customer Lifetime 
• Creating Customer Champions
• Creating a Culture to Attract and Retain Employees

Customer Journey and Experience:

• Customer Journey Mapping: Revolutionise Experience and Loyalty
• Customer Journey Map
• How Customer Experience Affects the Customer Journey
• How to Map Your Customer Journey

Customer Feedback and Advocacy:

• Customer Service Feedback: 01. Feedback Basics
• Customer Service Feedback: 02. Surveys
• Customer Service Feedback: 03. Social Media Feedback
• Customer Service Feedback: 04. What To Do With Feedback
• Customer Feedback

Personalization and Multi Channel Marketing:

• Digital Marketing: Personalising The Customer Journey
• Multi-Channel Marketing: Coordination, Cohesion, and Results
• Marketing Strategies for Business Success: 03. Identify Your Target Market and Channels
• Customer Success and CRM
• Customer Service Success        
• Use Your CRM System to Grow Your Connections
• 1 to 1: Customer Service Success
• CRM: Customer Relationship Management

Customer Marketing Analytics:

• Digital Marketing: Measuring Success Through Data Analytics and Reporting
• SWOT Analysis in Marketing

Social Media and Emerging Trends:

• Marketing: Public Relations Trends
• Social Media Ethics
• Prevent a Social Media Firestorm
• Social Media and Your Organization
• Identify Market Trends You Can Capitalize On
• Social Media Marketing
• How to Use Social Media for Marketing Growth 

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