Edita was established in 1996, and now is one of the leading FMCG companies in Egypt and the Middle East. The company is well known for its consistently high quality products and strong brands like Molto, TODO, Bake Rolz, Bake Stix, Mimix, HoHo's, Twinkies and Tiger Tail. Edita acts also as the sole regional distributor of several brands of imported sweeteners, olive oils, & pasta. Edita is the market leader in the Croissant , Cakes & Bread snacks categories in Egypt. Edita brands are now part of everyday's life to consumers in Egypt and more than 15 other markets in Middle East & Africa. As reflected in the company's vision, International markets support is of local importance in it's strategy.

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