Free Online Course Themed “YouTube Marketing” offered by Alison

Alison education platform offers a free online course on the theme of “YouTube Marketing”.

Course background:

Before uploading a video that perhaps you have worked on tirelessly for hours or even days, there are some important factors that you must take into consideration to ensure that it succeeds. By studying this free online course, you will learn techniques and methods that can help you achieve higher YouTube views and rankings. Learn how to make your content appeal to a particular type of audience and discover how you can gain additional income.

Course duration:

1.5-3 Hours.

Course modules:

• Introduction to YouTube Marketing:

Introduction to YouTube Marketing - Learning Outcomes.

YouTube SEO and Utilizing Keywords.

Techniques to Rank Higher.

YouTube Recommendation Algorithm and Strategies to Make Money.

YouTube Streaming.

Introduction to YouTube Marketing - Lesson Summary.

• Creating YouTube Ads and Facebook Ads:

Creating YouTube and Facebook Ads - Learning Outcomes.

Creating and Adding Ads.

Setting CPV and Social Media Automatisation.

Creating Facebook Ads.

Audio Equipment and Pruning Videos.

Creating YouTube Ads and Facebook Ads - Lesson Summary.

• Course assessment:

Course Assessment.

Course objectives:

After completing this course, you will be able to:

1. List the various methods to market your video.
2. Explain how to use the Keyword Tool efficiently.
3. Identify the methods to rank higher on YouTube.
4. Select the duration for your videos.
5. Discuss how to create a Google AdWords account.
6. Recognise how to form a CPV budget.
7. Recall how to create an ad format on Facebook.

Course costs:

All Alison courses are free to enroll, study and complete. To successfully complete this Certificate course and become an Alison Graduate, learners need to achieve 80% or higher in each course assessment. Once they have completed this Certificate course, they have the option to acquire an official Certificate, which is a great way to share their achievement with the world. Alison Certificate is:

• Ideal for sharing with potential employers - include it in CVs, professional social media profiles and job applications.
• An indication of learner’s commitment to continuously learn, upskill and achieving high results.
• An incentive for learners to continue empowering themselves through lifelong learning.

Alison offers 3 types of Certificates for completed Certificate courses:

• Digital Certificate- a downloadable Certificate in PDF format, immediately available to learners when they complete their purchase.
• Certificate- a physical version of officially branded and security-marked Certificate, posted to learners with FREE shipping.
• Framed Certificate- a physical version of officially branded and security-marked Certificate in a stylish frame, posted to learners with FREE shipping.

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