Free Online Course by FutureLearn: Introduction to Content Design

Future Learn Platform is offering a free online course as an introduction to content design.

Course background:

On this course, you’ll get to grips with the main concepts of effective user-centred content design. You’ll develop your skills and confidence in designing content that is accessible, backed by user research and written in plain English.

As you explore the role of the content designer, you’ll learn the value of journey mapping and prototyping and how to use data to improve and iterate your content.

You’ll also learn how content designers work across government and the public sector, and have the opportunity to exchange tips and best practice with other learners on the course.

Who can take this course:

• This course is designed specifically for new content designers or for those who work in roles which involve content design.
• The principles and ideas covered in the course will be useful for content professionals across all sectors.

Course duration:

4 hours per week for 4 weeks.

Course topics:

This course covers important content design principles. It is based on the Digital Data and Technology (DDaT) framework, and includes:

1. content design as a profession, including what content design is, what a content designer does and the skills they need.
2. a focus on users, including accessibility, user needs, user research, journey mapping and prototyping.
3. producing good digital content, including using plain English and structuring content to make it easy to understand and navigate.
4. improving your content, including managing the content lifecycle, and how to use data to improve and iterate content and influence stakeholders.
5. improving your career, including understanding the different roles within product teams and joining a content community.

Course objectives:

By the end of this course learners will be able to:

1. demonstrate the principal skills and knowledge needed for user-centred content design.
2. interpret common data measures in order to make content decisions.
3. apply principles of accessibility to content design.
4. reflect on your own skills and professional development.
5. contribute to the content community by sharing your experience and insights.

Course costs:

Learner can join this course for free and get access to it for 6 weeks.

Or upgrade this course for $69 and gets:

• Access to this course for as long as it’s on Future Learn.
• Access to this course’s tests as well as a print and digital Certificate of Achievement once he/she is eligible.

Or buy unlimited for $249.99 for one year and gets:

• Access to this course, and hundreds of other FutureLearn short courses and tests for a year.
• A printable digital Certificate of Achievement on all short courses once they are eligible.
• The freedom to keep access to any course he/she has achieved a digital Certificate of Achievement on, for as long as the course exists on Future Learn.
• The flexibility to complete own choice of short courses in learner’s own time within the year.

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