Free Online Course from Alison: Building A Successful E-Business

Alison offers a free online course about Building A Successful E-Business. This free online course will teach you about the different types of e-businesses and teach you how to build your own. Designed for small and medium business owners who want to build a business online, this course teaches you practical and effective e-business practices to get your online presence up and flourishing as soon as possible.

About the Course:

The course Building A Successful E-Business shows you how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained include expanding a business’s customer base, lowering costs and competing with other businesses. 

The course begins by introducing you to the practice of e-business. You will learn about different forms of e-business and when they are used. You will learn how to assess a business’s needs and indicate if a business is ready for e-business. You will learn different ways in which conducting e-business can be beneficial. 

Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so. 

Finally, you will be introduced to the practices of online marketing and e-commerce. You will learn about different forms of online advertising and a business should consider employing them. You will learn about the importance of using social media to market your business to current and potential customers in the modern world. You will learn about all the areas that need to be considered when integrating your web system with your business. You will learn about a variety of options available to a business when conducting e-commerce.

This course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.

Learning Outcomes:

Having completed this course the learner will be able to:

• Define the term e-business and the different categories of e-business.
• Discuss ways e-business can help a business.
• Assess e-business needs and readiness for using e-business.
• Discuss ways in which you can find important information related to e-business.
• Discuss ways to minimize security risks for a business.
• Discuss different types of intellectual property.
• Describe the different services available that are provided by e-business service providers.
• Discuss the different types of websites a business might have.
• Describe the steps involved in creating a web presence for a business.
• Discuss the different benefits to online advertising.
• Discuss the benefits of social media marketing.
• Discuss approaches to mobile marketing.
• Discuss the different areas that are affected when integrating your web system with your business.
• Describe different online ordering system options.

Certificate:

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official certificate, which is a great way to share your achievement with the world.

Alison offers 3 types of Certificates for completed Certificate course:

• Digital Certificate: a downloadable Certificate in PDF format, immediately available to you when you complete your purchase.

• Certificate: a physical version of your officially branded and security-marked Certificate, posted to you with Free shipping.

• Framed Certificate: a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with Free shipping.

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