Free Online Course on Digital Marketing Content Creation: Video Creation and Editing offered By FutureLearn

Future Learn Platform is offering a free online course on the theme of “Digital Marketing Content Creation: Video Creation and Editing”.

Video content is more important than ever. Videos are easy-to-digest, sharable across multiple platforms, and can be a powerful marketing tool.

On this two-week course, you’ll learn the step-by-step process of planning, creating, editing, publishing, and measuring highly effective video content to drive your marketing objectives.

Videos can take a huge range of formats for use online; from short engaging videos for TikTok and bite-size educational clips for YouTube to full-length documentary-style videos. They’re watched on a variety of video and social media platforms, with countless hosting options and tools, such as free editing packages and AI-based transcription services.

You’ll delve into video marketing, looking at how to focus on your audience and plan video content around their online user journey. This will help you to assess which video formats, channels, and content will provide the most value.

This course is intended for:

This course is ideal for those who are interested in deepening their understanding of video and content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Course duration:

4 hours per week for 2 weeks.

Course topics:

• Video adoption and how people watch different video formats 
• Video in the user journey 
• Video for driving organisational objectives 
• Video distribution platforms and video search optimisation 
• Planning video audiences and content 
• Recording video 
• Editing video 
• Publishing and distributing video 
• Measuring video results 

Course objectives:

By the end of this course learners will be able to:

1. Assess the role of video in the user journey and how you can provide value to a defined audience with video content 
2. Explore how video can drive reach and engagement, and can impact your desired organisational objectives 
3. Demonstrate how to record, edit, and distribute a video effectively
4. Calculate the success of a video using video platform analytics and web analytics to help optimise results 

Course costs:

Start learning today - free 7-day trial. After your free trial you can:

• Pay $39 per month to keep learning online
• Have complete control over your subscription; you can cancel any time
• Work at your own pace and set your own deadlines at every stage
• Only pay while you’re learning; the subscription will cancel automatically when you finish
• Complete online assessments to test your knowledge and prove your skills
• Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
• Keep access to the content of courses you complete even after your subscription ends

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