Online Course Entitled Marketing and Communications from IBMI

IBMI invites all interested in marketing to an online course entitled; Marketing and Communications. In this course, you will learn to create, deliver and communicate the value of a product to your customers and to build strong customer relationship management. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager.

Eligibility:

You should be aware of the following criteria:

• Course Level: Introductory
• Duration: 3 hours (self-paced)
• Language: English
• Access: Lifetime access
• This course is part of the Mini-MBA program.

Please note: The course fee is $50.00, however, you can now join through a special offer ($14.99) and save 70%.

Course Topics:

• An introduction to the most important skills and most applicable tools of marketing management and communications.
• The set of engagements necessary for successful marketing management.
• A short case study of Mercedes-Benz that summarizes the key takeaways of this course.

Skills you will learn:

• Understanding market insights.
• Successful customer relationship management.
• Evaluation of marketing campaigns.

Course Perks:

If you join this course, you will have:  

• 100% Online engaging and award-winning course content.
• Study when, where, and how fast you want.
• Learn a new skill faster than ever.
• Get your certificate upon completion of this course.

How to Apply:

To apply for this course, register, then press "ADD TO CART", and fill out all fields with:

• Personal Information.
• Contact Information.
• Billing Details.
• Complete Checkout.

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