Free Online Course Titled ‘Customer Segmentation and Prospecting’ Offered by Coursera

Coursera in association with Google offers a free online course in Customer Segmentation and Prospecting. This course teaches the foundation for the Art of Sales Specialization and offers a new mindset for becoming a high-performer in sales.

Course Description:

• The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life.

• The course will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. 

• Finally, you will learn how to talk about yourself and your business as you will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.

Syllabus:

• Week 1: It All Starts With a Goal

  • Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. 

  • You will tackle the expectations for the course and what to anticipate over the next several weeks. 

  • Finally, you will know about the flow of the course and the assignments required for success.

• Week 2: Selling is a Contact Sport

  • Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? You will know and determine several ways to narrow your target list and learn how to write the perfect introductory email.

• Week 3: Selling Happens in a Conversation

  • Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. 

  • This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends.

  • You will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential.

• Week 4: Qualify, Hard and Early

  • In Week 4, you will explore the actions to take if the person you are talking to turns out to NOT be a prospect. 

  • You will also look at what changes when someone might be a prospect. 

  • Finally, you will know about qualifying which helps quickly determine if someone can and will do business with you.

Conditions:

• This course consists of 4 modules and you need approx. 12 hours to complete this course.
• This course is completely free. You will get a Shareable Certificate upon the completion of the course.

About Google:

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, and software.

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