Job Opportunity as a Digital Officer at The IFAW in Netherlands 2018

The International Fund for Animal Welfare EU is seeking an exceptionally organized, detail-oriented, and passionate problem solver to serve as Digital Officer. They are searching for an extraordinary individual who brings an abiding interest in the substance of IFAW’s work, intense organizational skills, strong writing ability, and the capacity to be a key player in the management of the operations of a non-profit organization.
The Digital Officer will be responsible for the development, planning, and implementation of the online fundraising and online marketing strategy to achieve both revenue and lead generation targets as well as contribute to the organizational goals of building brand awareness, enhancing brand reputation and expanding audience engagement. Working under the direction of the Global Online Marketing Director, the Digital Officer will manage country-specific initiatives and campaigns.

Responsibilities:

[1] Initiate and implement online fundraising campaigns to meet and/or exceed annual budgeted net income goals.

[2] Initiate and implement online acquisition and retention programs to meet and/or exceed annual lead acquisition goals.

[3] Manage all aspects of online campaigns (e.g. e-appeals, advocacy) from start to finish including creative development, implementation, evaluation and follow-up strategy; includes working with external vendors as required.

[4] Develop and cultivate new donor targets; generate prospects and engage leads.

[5] Collaborate with a director to set annual KPIs and growth targets, forecasting against lead and revenue goals; provide weekly/monthly reporting on targets.

[6] Oversee online advertising budget (e.g. SEM, paid social), including the management of monthly spend per channel, scoping out areas to increase marketing spend efficiency, and defining the focus for testing, analysis and experimentation.

[7] Explore and test new types of online fundraising (e.g. Crowdfunding, Peer-to-peer) to aid in lead gen and online donations.

[8] Develop, implement and maintain a “best practices” SEO strategy in conjunction with marketing and engineering teams.

[9] Define and oversee the creative development of assets (e.g. ads, videos, animated gifs, content, text etc.) needed to support acquisition activities.

[10] Monitor, evaluate, and report on campaign and acquisition success against targets in collaboration with support from analytics team.

[11] Regularly test new and online opportunities with current and potential partners.

Requirements:

[1] Minimum of 5+ years of hands-on online marketing and fundraising experience.

[2] Experience raising money online in multiple ways (e.g. newsletter, SEM, paid social, crowdfunding, peer-to-peer).

[3] Deep understanding of online marketing fundamentals (paid, earned, owned) and knowledge of how online marketing channels complement each other.

[4] Ability to analyze/synthesize complex data (e.g. acquisition costs, LTV) and utilize it to develop strategic initiatives; understanding of conversion funnels, attribution models, Google Analytics and other reporting tools.

[5] Comfortable working with creative teams to develop and produce effective campaigns as well as with product/engineering teams to optimize websites and landing pages.

[6] Understanding of conversion funnels, attribution models, Google Analytics and other reporting tools.

[7] Proven track record directing large-scale email marketing campaigns inclusive of strategy development, list segmentation, A/B testing and translation, experience with email service providers, CRM and website content management all a must

[8] Proven track record planning, directing, optimizing and analyzing multi-channel online marketing campaigns from start to finish especially newsletters

[9] Experience with Salesforce and Direct Marketing segmentation database(s) and related tools.

[10] Bachelor’s degree in Marketing, Communications or other related fields or experience.

[11] Some domestic and international travel required.

[12] Fluency in English