Job Opportunity as a Fundraising Manager at UNICEF in Switzerland 2018

UNICEF is looking for a Fundraising Manager to join the Digital Team in Geneva to act in support of national fundraising efforts in nearly 60 markets. Key business areas will be digital acquisition, retention and value maximization, pledge (monthly donors), one off cash giving, fundraising from individuals in emergencies, legacy marketing, support of global and market led digital campaigning, and through collaboration with corporate partners.

Responsibilities:

[1] Managing the digital team:

• Leading and managing the digital team in Geneva (currently 6 people) and making sure the organization reaches its overall fundraising goals as well as the digital channel goals
• Ensuring continuous development of the team and their skillset

[2] Strategy and Planning:

• Leading, monitoring and continuously developing the global digital strategy for UNICEF’s fundraising and public engagement with supporters and donors
• Ensuring effective planning and strategic adjustments based on monitoring performance and the evolution of key performance indicators
• Supporting the assessment, monitoring and evaluation of the performance of digital activities funded by Private Fundraising and Partnerships investment funds

[3] Specialists, Consultants and Agency management:

• Managing a digital specialist’s team, consultants working in different regions around the world and recruitment of staff
• Managing procurement processes to secure the access to the right digital tools and creative agencies to work either locally or globally

[4] Direct market support:

• Providing strategic guidance and technical support to UNICEF National Committees and country offices on digital strategies and optimizing digital programs
• Identifying suitable programs for investment from Private Fundraising and Partnerships
• Advising on global investment allocation and supporting the development of investment applications, as well as the subsequent implementation and monitoring of these programs
• Coordinating multi-market tests

[5] Driving best in class fundraising:

• Leading UNICEF’s work on digital attribution, dash boarding and benchmarking to ensure that the utilization of investment and reporting of results in digital fundraising is accurate and strategic
• Closely monitoring digital performance across markets to identify UNICEF’s greatest opportunities for digital income growth
• Leading in defining and testing new business opportunities that are digital-driven
• Working closely together with other teams in UNICEF

[6] Knowledge management: 

• Strategically facilitating the sharing of best practice between digital fundraising and engagement practitioners in UNICEF, via workshops, webinars, and fundraising intranet and on an ad-hoc basis

[7] Maintaining high levels of expertise:

• Tracking the global developments in digital fundraising and engagement across the NGO sector, both inside and outside UNICEF, especially maintaining relationships with key contacts in the digital and fundraising industry
• Ensuring continuous local testing, collate learnings and apply to UNICEF programs to maximize results
• Developing relationships with external experts and engaging as relevant if workload becomes excessive or market specific strategic opportunities arise
• Overseeing the appointment of external consultants and service providers ensuring all due diligence is followed in selecting and managing external providers

[8] Providing support for emergency fundraising

Requirements:

[1] Experience:

• Minimum 8 years of digital marketing and fundraising experience, 4 of which at a senior level. Applicants must have had agency experience managing paid digital media campaigns including the use of paid display, re-targeting, search engine, mobile and email marketing. They must also have led a digital program at either a commercial agency or have been the Director of Digital within a commercial or non-profit organization
• Thinking digital first is a must, and experience and knowledge of integrated campaigns is an advantage
• Knowledge of the UN system is an advantage
• Preference will be given to applicants with international digital fundraising experience and those applicants who have worked on both agency and client side

[2] Education:

• Advanced university degree in Social Sciences, Humanities, Business Administration or any related field
• A first level university degree in combination with qualifying experience may be accepted in lieu of the advanced university degree

[3] Languages:

• Fluency in English is required
• Proficiency in another UN language is an advantage

Benefits:

There will be a salary based on the UN’S Salary Scales. The Fundraising Manager will be able to bring his/her extensive digital experience to the organization and be part of the team that takes Private Sector Fundraising to the next level in UNICEF.

About UNICEF:

UNICEF works for a world in which every child has a fair chance in life and it has helped save more children’s lives than any other humanitarian organization. Impact on this scale requires significant and reliable funding, and UNICEF private sector fundraisers around the world work every day to provide this support.