Job Opportunity at Umniah in Jordan: Customer Value Management Supervisor

Umniah in Amman, Jordan is looking for a Customer Value Management Supervisor to Join its marketing team. The candidate will oversee customer onboarding and efficiently guide the customer journey to increase the customer lifetime value. He will also be responsible for creating and managing Customer Value Management (CVM) campaigns that hit business targets including tenure, revenue, and engagement.

Main Responsibilities:

• Manage customer value management team.
• Responsible for achieving CVM targets.
• Enhance existing CVM framework and develop new strategies of real-time cross/up-sell through the micro-segmentation approach.
• Utilize big data to analyze customers' behaviors and enable in campaign management.
• Synchronize AI machine learning-based models to enrich micro-segmentation & better targeting (Right message, through Right Channel, at Right Time, to Right Audience).
• Build Customer journey by closely working with all stakeholders and be responsible for all stages to be covered.
• Produce accurate and timely reporting for CVM KPIs.
• Monitor campaigns, evaluate through A/B test and controlled groups and suggest rectifying actions when needed.
• Ensure multi-channel campaign management.
• Leverage data and insights from various internal and external sources to understand customers and funnel in-depth areas of revenue increase opportunities.
• Responsible for the Campaign Management & RTDM systems performance & utilization.
• Introduce new communication channels with a highly proven response rate.

Required Qualification:

Leadership / Management:

• Advanced influencing and people management skills.
• Proper Delegation.
• Coaching approach with subordinates.
• Good conflict resolution skills.

Certifications & Licensure:

Essential:

• Bachelor's Degree in Marketing, Industrial Engineer, Data Science.
• MS Excel related Certificates.
• Data visualization Certificates.
• SAS related Certificates.

Desirable:

Masters in Data Science.

Tools & Systems:

Essential:

• Working experience in Power BI or any visualizing tool.
• Working experience in SAS CMS, or any Campaign Management Tools.
• Working experience in RTDM platforms.
• Working experience in Data Analytical Tools.

Desirable:

• Working knowledge with SAS Enterprise guide.
• Working knowledge on gamification platforms.

Technical Skills & Knowledge:

• Working knowledge in marketing micro-segmentation.
• Working knowledge in cross-sell &up-sell strategies.
• Working knowledge in customer experience management.
• Advanced Analytical Skills and understand the story behind numbers and formulating recommendations.
• Advanced experience in dealing with Big Data and processing Big Data.
• Ability to maintain a Customer-Centric approach.
• Advanced knowledge in consumer behavior, value drivers, and consumer migration patterns.
• Excellent data visualization skills.
• Working experience with multi-channel campaign management.

Desirable:

• Knowledge in digital marketing.
• Knowledge in growth platforms.
• Knowledge in omni-channels.
• Excellent industry knowledge.
• Deep understanding of mobile user consumption, trends, needs, and expectations.

About Umniah:

Umniah is one of the fastest-growing telecommunications operators in the Jordanian market, launched in 2005, and is a subsidiary of Batelco Bahrain (Bahrain Telecommunications Company operating in 14 countries) since 2008. It is offering a diverse array of high-quality mobile, internet, and enterprise solutions.

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