Job Opportunity in UAE: Performance Marketer at Chalhoub Group

Chalhoub Group is looking for a qualified Performance Marketer to join the team and work in United Arab Emirates for 2021. The Performance Marketer will have an established track-record in driving platform growth (traffic, conversion) across channels (preferably in the consumer electronics space). The Digital Marketer will manage all organic and performance-based campaigns including SEM, SEO, retargeting, display, paid social media and other emerging marketing levers.

Responsibilities: 

1. Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
2. Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate and etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs.
3. Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device - desktop, tablet, mobile.
4. Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs.
5. Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROA and etc) to meet established performance uplift expectations.
6. Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving ads and execute continuous improvement initiatives.
7. Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance  and swiftly execute approved suggestions.
8. Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets.
9. Analyze and report on results using Google Analytics and other internal platforms.

Qualifications:

1. Proficient English and Arabic speaker.
2. Strong team player; the ability to work independently while also successfully collaborating with peers.
3. Degree in Marketing, Finance, Economics, Mathematics, Engineering, Computer Sciences or other related analytical field.
4. Digital Marketing experience with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels.
5. Expertise working with Google Adwords, Facebook Ads, Bing Ads, Twitter etc. Deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
6. Proven track-record in developing strategy for SEM/SEO, implementing and managing projects, tracking and analyzing customer behavior/performance across channels and devices.
7. Entrepreneurial mindset, high level of ownership and commitment to continuous improvement.
8. Passion for consumer marketing, with experience in turning data into actionable insights.
9. Enjoys high pace, demanding, performance driven environment.
10. A minimum of 3 years of relevant experience.

About Chalhoub Group:

Chalhoub Group is the leading partner for luxury across the Middle East and an expert in retail, distribution and communication. With a growing workforce of more than 12,000 people, and a network of over 650 retail stores, the Group's success is attributed to its highly skilled and dedicated teams.

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