Job in UAE with Al Futtaim: Regional Marketing Manager 2021

Al Futtaim is offering a job opportunity as a Regional Marketing Manager in Dubai, United Arab Emirates for 2021. The Regional Marketing Manager will develop a Marketing Plan to drive the business targets in line with International M&S Brand and as part of the overall delivery of the customer experience strategy for M&S MENA. The job holder ensures the brand communications support the brand image and elevates the brand awareness and positioning. The job holder is responsible for the development and delivery of marketing campaigns including digital formats to deliver sales and profitability targets with clear return on marketing investment.

Key responsibilities:

Brand Management:

• Manage the brand to ensure that the Brand Identity, Brand Values and key benefits are communicated and contribute to fulfilling the Brand objectives.
• Achieving targeted level of   brand awareness and brand positioning in the market.
• Create and implement the communication plan ATL and BTL with a 3-year horizon to achieve M&S Brand objectives and the long-term business plan.
• Collate and oversee the production of any documentation in line with market expansion.
• Act as the brand’s spokesperson with media relations, ensuring a positive image and position for M&S brand within the market and general public.

Customer Experience and Insight:

• Own, develop and implement relevant market research. Drive consumer insight   to define opportunities to drive business decisions.
• Understand consumer experience and define gaps.
• Understand customer preferences, lifestyle, demographics and define gaps.

Commercial Calendar and Marketing Campaigns:

• Develop an annual marketing calendar with the Merchandising & Buying, Operations, Visual Merchandising which will create a continued footfall attraction to stores. Support marketing investment with clear commercial cases which support and promote the commercial priorities of the Business Units.
• Effective partnership with Visual Merchandising to ensure in store marketing components are implemented to drive a cohesive look for the customer.
• Ensure that the yearly M&S Brand plan and AF M&S business needs in the local markets are achieved.
• Ensure development of full marketing briefs for the agreed key commercial priorities.
• Work with the Stores to optimize local communication opportunities.
• Conduct location visits to support the store teams on best practice and the commercial calendar.
• Measure the success of communications programs.

Financial and Business Planning:

• Work with the management team to build and deliver Annual Business Plan.
• Own and provide support to develop the M&S Al- Futtaim strategy.
• Prepare marketing budget and control spend for all markets.

Corporate and Brand:

• Promote Brand and Corporate Values throughout the marketing team.
• Regularly and proactively Liaise with M& UK   on Marketing related issues and at the same time maintain good relations.
• Ensure coordination for permits with regards to promotion and events.

People:

• Work with HRBP to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation.
• Set up succession for Marketing team to sustain continuity and development.
• Maintain a training and development program with HR to ensure the Marketing Team has a relevant training in place from induction to up skilling.

Business Growth /New Markets:

• Managing market entry and store opening projects with retail division and M&S provided resources. Ensuring compliance to legislation and brand requirements prior to operations starting in each store and country.
• Work with the Operations team to support the correct range and price in different format stores.

Qualifications:

1. Marketing or Business Management Degree.
2. Must have a minimum of 8 years Marketing Management experience, retail preferred.
3. Must have strong media and communication skills.
4. Deep understanding of consumer insight and leverage the understanding for developing Marketing Plans.
5. Must have the ability to acquire and analyse local market demographics as well as economic and market conditions.
6. Passion for working with fashion brand.

About Al Futtaim:

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and it is now 42,000 people strong. Currently spanning the automotive, finance, retail, and real estate industries, Al-Futtaim’s diverse and far-reaching portfolio of brands and companies are ever-present in people’s lives, from the shores of Singapore to the sands of the UAE.

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