Paid Internship Opportunity at RB in USA: Assistant Brand Manager

Reckitt Benckiser Group (RB) is offering a full-time internship opportunity in NJ, USA. As it is looking for an MBA student, graduating in May/June 2020, to join its brand management team as an Assistant Brand Manager. 

Required Qualifications:

1. Must be graduating with an MBA focused on marketing in Spring 2020.
2. Prior experience in related fields (Sales, Marketing, Finance, Advertising) a plus.
3. Strong commercial awareness.
4. Entrepreneurial.
5. Strong sense of urgency and achievement.
6. Resilient and able to respond under pressure.
7. Ability to prioritize.
8. Ability to influence.
9. Strong analytical skills, financial skills, and P&L understanding.
10. Capable of analyzing data to draw conclusions from the data.
11. Creativity.
12. Fluency in English.

Responsibilities: 

1. Support in developing and delivering the vision, US in-market activation excellence and gross profit for the brand.
2. Champion pipeline and secure incremental funding for launches.
3. Manage the day-to-day interface and key business activities of the portfolio.
4. Assume accountability and autonomy to lead cross-functional teams in the development and execution of strategies for advertising, packaging, promotions, and operations.
5. Manage the marketing budget. Coordinate with key stakeholders to ensure optimal spending.
6. Assist the Brand Manager to manage a brand within the context of the agreed strategies to maximize long term sales and profitability.
7. Support the Brand Manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget.
8. Contribute to the development of category strategies.
9. Analyze brand and market trends and recommend actions.
10. Develop and analyze promotion programs.
11. Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit growth.
12. Develop, recommend and execute annual marketing plan activities, including local media strategy and plans.
13. Initiate and manage market research projects to deliver powerful consumer and customer insights as to the basis for long term brand growth. Develop these insights into achievable plans.
14. Participate in the development of local copy strategy/executions and/or to ensure adaptation possible for other regions.
15. Communicate cross-functionally to understand business needs.
16. In close co-operation with the Sales function and Trade Marketing, identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands.
17. Be a savvy digital marketer able to quickly understand and leverage the dynamic technology to maximize the business.
18. Work with our global teams, US brand teams, and e-tailing partners to develop best practices to maximize ROI for the company.

Benefits offered:

RB offers very competitive salaries with excellent benefits and the chance to progress employees' career within a truly global organization.

About Reckitt Benckiser Group:

Reckitt Benckiser Group plc is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene, and home products. The company was formed in 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser NV.

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