Job Opportunity as a Marketing Manager at the Jumeirah Hotels and Resorts in the UAE

Jumeirah Hotels and Resorts is looking for an experienced Marketing Manager to join the team at Jumeirah Emirates Towers. The main purpose of this role will be responsible for managing and implementing F&B, Rooms and Lifestyle marketing campaigns and projects both online and offline at hotel level. Responsible for implementation of PR & social media strategies. Provide support to the Marketing & Communications Director on the day-to-day operations and in driving different marketing activities to maximize stakeholders’ satisfactions. 

Marketing Strategy & Management:

• Provide full support to the Marketing & Communications Director on daily basis in all marketing activities for hotel campaigns and projects.
• Support the Marketing & Communications Director in managing quotes and coordinating approvals with various suppliers.
• Liaising with Supply & Chain Logistics for quotations.
• Execute and periodically adjust the marketing plans.
• Assist the Marketing & Communications Director in preparing marketing activity plans as well as fully integrated marketing campaigns for all segments with relevant buy in from all stakeholders.
• Ensure the website is fully updated, in line with the standards established for website content.
• Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximise the value of the hotel.
• Ensure that Public Relations and Communications teams are involved in marketing campaigns, where applicable, to maximise audience reach.
• Improve ROI for all Rooms, Restaurants & Lifestyle as well as establish campaigns KPIs for success.
• Track productivity of each marketing activity planed and executed by the individual using the CRM system.
• Ensure that all collaterals and marketing materials adhere to the Jumeirah brand standards.
• Provide the required marketing support to the different departments within the Sales team including Corporate, GCC, Leisure and Groups Sales in addition to the PR team.
• Execute projects related to photography and arrange photo shoots in adherence to brand Photography Style Guidelines.
• Implement and manage the process of Marketing Services Request Forms as per the departmental standard and process these requests to get back to the stakeholders as per agreed timelines.
• Coordinate and drive proactive social media updates.
• Adhere to the procurement process in the standard set out by the department and manage marketing investment based on budget and forecasts and with help and support from the Marketing & Communications Director.

PR Planning and Measurement:

• Assisting with managing the company’s media monitoring and evaluation service , processing internal requests for cuttings and information; ensuring databases are maintained; and optimising search results through accurate use of keywords.
• Managing monthly reports from International Agencies, liaising between agencies to ensure all coverage is accounted for.
• Supporting the PR team in the implementation of the annual PR plan for the GCC, MENA & International markets designed to achieve the stated commercial objectives, including but not limited to traditional, online and broadcast media/influencer relations; messaging delivering and story placements; events and trade shows; media fam visits, etc.
• The position also manages the company’s print and online media monitoring agency, ensuring the operation of a professional monitoring service that provides intelligence on the performance of the Company’s PR activities, both by colleagues and International Agencies.

Communications Channel Management:

• Developing and enhancing relationships with key print, broadcast and online media in the UAE and GCC, ensuring Jumeirah Emirates Towers remain top-of-mind with media, creating a constant flow of opportunities to promote the company and hotels via the region’s media.
• Receiving, evaluating and responding to information, visit, partnership and other requests from the media.
• Supporting the Senior PR Executive, in developing and managing an Influencer program for the markets, building and leveraging relationships to create advocacy and third-party content.

Social Media:

• Implementation of social media strategy and effective management of all social media channels through social calendar.
• Monitoring of channels and responding to direct messages and queries.
• Thorough analysis of reports and continuous optimisation.

Sponsorship/Partnerships:

• Support in the management of sponsorship and partnership opportunities.
• Responsible for assisting on the creative delivery and planning of tactical promotions in their entirety.
• Support in the management of sponsorship and partnership opportunities, with market-relevant brands that result in the creation of content and/or access to new communication channels and/or the enhancement of guest experiences.
• Project manage specific Group sponsorship activities.

Communication Campaigns:

• Provide support to the Brand Communications team in the creation and delivery of campaigns.
• Supports and manages coordination of Brand communications activities for trade shows, corporate (media) functions, road shows, events, etc.

1. At least two years of working experience in a similar role in a luxury five-star hotel environment.
2. Excellent written and spoken English skills, additional language is advantage.
3. Knowledge of hotel operating systems is a must.
4. Your experience in handling guest requests and exceeding their expectations would be regarded as essential.
5. Should be able to quickly learn and adapt to a new work environment.

About Jumeirah Hotels & Resorts:

Jumeirah Hotels and Resorts is an Emirati state-owned luxury hotel chain. The Jumeirah Group was created in 1997 and became part of the Dubai Holding in 2004, which is Sheikh Mohammed bin Rashid al-Maktoum's personal corporate portfolio.

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