Job Opportunity as a Visual Brand Officer in Arabic at TRT in Turkey

TRT (Global Entertainment) is looking for a visual brand officer with 4+ years of experience to handle visual branding for its upcoming international expansion project. You will help the company to launch and grow its global presence through your experience in telling a consistent brand story with visual content that will ignite and drive consumer passion for what the company's brand offers. The marketing & branding team at TRT international is responsible for both establishing and maintaining visual brand integrity across all markets and platforms. The team creates awareness of TRT production and its attributes through visual storytelling across a wide range of digital platforms as well as traditional earned media platforms such as newspapers, magazines, TV, and radio programs.

You will be responsible for:

• Develop and implement brand concepts, identities, and digital visual languages for various markets where Arabic is the primary language.
• Assist in developing and implementing visual branding strategies that work well with various Arabic dialects.
• Track progress and efficiency of visual branding and optimize as needed.
• Ensure the integrity of the brand across different platforms.
• Create guidelines and maintain brand consistency and increase brand awareness.
• Ensure that the designs are user-centered and communicate to your designated audience in a consistent storytelling fashion.
• Understand the competitive environment from a platform and content perspective (TV, SVOD& Theatrical), applying insights to gain a competitive advantage.
• Conduct general market research to keep abreast of trends and competitors' visual approaches.
• Promote continual creative improvement and actively contribute to a culture of innovation, excellence, and accountability.
• Create experience-oriented design solutions that fulfill strategic business objectives.
• Maintain consistency in creative quality and delivery.

You must have:

1. Bachelor’s degree in graphic design, marketing, or a related discipline. 
2. Have at least 4 years of experience in branding (in-house or agency) preferably with experience in the media, technology, or agency sector.
3. Experience in corporate branding, online, social media, and promotional design.
4. Being creative in turning ideas into reality, and tailor the idea to impact the right audience with the right message.
5. Experience in the creative development process in a client-services environment.
6. Competency in Adobe Creative Suite especially Photoshop and Illustrator and preferably After Effects and Premiere.
7. Experience in digital and understanding digital marketing and has demonstrated experience launching and managing unique brands, from ideation to execution.
8. Comprehensive awareness and interest in new digital visual trends, the social media industry as well as new platforms and technologies for the digital channel and related mediums.
9. Passion for TV and film as well as knowledge of subscription services and the broader media landscape.
10. Very strong writing and communication skills.
11. Strong team player and ability to develop projects as well as creative solutions to provide timely visual outputs to keep work on schedule.
12. Strong ability to prioritize projects based on short and long-term needs.
13. Highly empathetic to your audiences and ensure creative ideas are grounded in insights.
14. Be a self-starter who comes up with new approaches.
15. Excellent analytical, verbal, and written skills, results-oriented, self-motivated.

About TRT:

TRT Arabic is an Arabic language channel of TRT, broadcasting to Arabic-speaking audiences in Turkey and the Middle East, 24 hours a day, on subjects, events, and news. Today, it is an important part of a group that broadcasts programs locally and internationally through 14 television channels, 5 national radio stations, 5 regional, 3 international and 3 local in 41 languages.

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