Job Opportunity in Kuwait as a Marketing Executive at Alshaya

Alshaya offers a job opportunity in Kuwait as a Marketing Executive. Responsible for supporting the timely and effective delivery of all marketing programs and initiatives within-host brand and Alshaya guidelines, collaborating closely with colleagues within the Marketing and Communications functions.

You will be responsible for:

• Assist with strategic planning.
• Support in producing the annual marketing plan.
• Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand.
• Collect performance information against set targets/measures for all marketing (and media relations activity where no dedicated PR and Social Media resource exists).
• Analyze new marketing opportunities as they arise (brand extensions, partnerships, etc).
• Analyzing market research, insight, and database.
• Collect and maintain a library of consumer, market, and competitor insights.
• Analyze store and customer care issues to support line manager.
• Provide appropriate insight and performance reporting to line manager.
• Support programs for driving the acquisition of customer names.
• Action database-driven marketing activity (SMS, VIP Invitations) as per marketing plan.
• Artwork development, advertising, promotions, catalogs, and magazines.
• Highlight deviations from the agreed plan.
• Liaise with CMD on the development and production of ATL and BTL materials.
• Assist with annual plan and timing schedule for catalog/magazine production (Brand-specific).
• Ensure all content is aligned with Alshaya content guidelines.
• Implement promotions as per plan or line manager directions.
• Assess the quality of marketing materials and provide feedback to the line manager.
• Plan and action distribution of marketing materials as per the calendar.
• Ensures all marketing spend is approved as per LOA and captured on Oracle (via CMD).
• Assist with preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events).
• Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD.
• Support partnership and events.
• Identify events in support of the brand's marketing objectives (i.e. fashion show).
• Implement partner initiatives and events as directed by the line manager.
• Work with external suppliers where required to ensure events are of appropriate quality.
• Work with CMD and malls to optimize in-mall presence and promotions.
• Support media relations/social media initiatives (Only relevant in the absence of PR and Media Relations Executive).
• Support the creation of the Annual PR Plan (media, social media, CSR) as part of the overall marketing plan.
• Coordinate with host brand/agency to obtain editorial content press in line with brand / Alshaya guidelines.
• Adapt host brand copy to the local market as directed by the line manager and clear final copy with Corporate Communications.
• Contribute brand copy to corporate press releases or website as requested.
• Distribute approved content to journalists, bloggers, and social media sites, in line with guidelines.
• Help to stage media events in line with the annual plan.
• Escalate unusual or contentious queries to the line manager.
• Prepare analysis of media coverage (traditional and online).
• Work as part of a harmonious and productive team.
• Ensure all activity is delivered in line with Alshaya's Vision & Values.
• Contribute to the sharing of best practices within the brand, division, and across Alshaya.
• Work cross-functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.
• Build and manage professional relationships with external partners.
• Adhere to all Company Policies, Procedures, and Guidelines.
• Assist with category management (Brand Specific).

You must have:

• University graduate with relevant qualifications or work experience.
• From 2 to 3 years experience in a similar role.

About Alshaya Group:

Alshaya Group is a dynamic family-owned enterprise that was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

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