Job Opportunity in UAE as a Product Marketing Manager at Unifonic

Unifonic offers a job opportunity in UAE as a product marketing manager for Go-To-Market. You will be responsible for streamlining the launch of unifonic products in a particular region, intending to achieve predictable new revenues as well as focus on understanding that particular market's needs, with an emphasis on identifying ideal buyer segments, optimal channels, and selecting the best product-market fit from unifonic’s suite of products. You will develop the regional Go-To-Market Strategy for the given region, launching it, and ensuring its success.

You will be responsible for:

1. Conduct market analysis, including market and persona, needs analysis, competitive analysis, and product-market-fit analysis, in order to establish the business case, market validation, and product prioritization for the region.
2. Develop the Go-To-Market plan for achieving regional revenues across product lines, by aligning with product marketing and adapting the product Go-To-Market plan to meet regional requirements (for each product line).
3. Manage and execute the Go-To-Market launch plan for the new regional market segment to ensure internal cross-functional alignment and readiness.
4. Adapt product messaging to meet regional Go-To-Market requirements.
5. Work with broad cross-functional internal teams to ensure Go-To-Market tracking of dependent stakeholder readiness plans, including regional client services delivery, support, sales, pre-sales, and report key milestone status, risks, and contingency planning, and issue escalation as necessary.
6. Lead and facilitate meetings with key regional stakeholder groups to gain internal alignment on Go-To-Market program development and ensure the execution of delivery.
7. Manage regional outbound communications and activities.
8. Coordinate with Marcom in adapting product content where required or to create specific marketing assets for the region (e.g. sales enablement - incentives and commission, communication plan documentation, case studies, webinars, blog posts, forum responses, whitepapers, regional studies, etc).
9. Support, mobilize and enable sales teams to meet revenue objectives, including meeting with prospects when appropriate to provide deeper dives into the product.
10. Actively engage in win/loss programs for the region, such as customer meeting feedback or surveys, and incorporating findings into regional insights and intelligence. Feedback insights into regional product feature requirements to product marketing (Per Product).
11. Continually evaluate and report on Go-To-Market program success and adapt where necessary to meet ongoing revenue objectives.

You must have:

• Hands-on 5+ years of recent experience within the Enterprise Industry as a Product Manager or Product Marketing Manager.
• Proven track record of commercial success in evolving products and growing revenue into new markets, regions, segments, and customer types.
• Bachelor's degree in Marketing or a similar field.
• Previous experience within customer experience platforms, customer engagement platforms, or CPaaS.
• Fluent in English and Arabic with excellent writing/editing and verbal communication skills.

About Unifonic:

Unifonic was founded in 2006 to provide cloud-based communication tools to business customers and enables integration of text and voice-based solutions through its API platform. Therefore, Unifonic eliminates the need for costly hardware infrastructure making business communication simple, fast, and cost-effective.

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