Job Opportunity in UAE as a Web Growth Manager at Unifonic

Unifonic offers a job opportunity in UAE as a Web Growth Manager. The demand generation team at Unifonic is seeking a product-driven Web Growth Manager to be responsible for the conception and execution of all web growth strategies for Unifonic.com and other supporting web properties. This includes web campaigns and initiatives that primarily focus on driving leads or revenue to the business. In this role, you will be reporting directly to the Director of Demand Generation, and you will play a pivotal role in Unifonic’s growth by developing, executing and managing a strategic web roadmap including but not limited to activities such as development sprints, conversion rate optimisation tests and Search Engine Optimisation (SEO) initiatives. In addition to managing all web growth strategies, you will own the relevant systems and processes used to generate insights and tangible business recommendations to constantly iterate on and optimise Unifonic’s web channels. You should be a data-driven individual with a proven track record in building and managing a web strategy team in a hyper-growth environment as well as building and managing a team and collaborate closely with business leadership regionally and globally to achieve commercial objectives.

Your responsibilities include but are not limited to:

• Own, develop, and execute a strategic web roadmap that prioritizes lead generation and revenue across Unifonic’s product lines.
• Work with marketing insights to define audience strategy and collaborate with visual design stakeholders to create a web experience that converts the relevant audience segments into paying customers.
• Ensure that Unifonic.com represents the Unifonic brand accurately, and provides an excellent web experience for prospects and customers alike.
• Create clear web project briefs that include goals, objectives, KPI values, target personas, core benefits and value propositions.
• Work closely and share learnings with the Performance Marketing team to iterate on and optimize on-site conversion rates in a data-driven approach using conversion optimization principles.
• Communicate strategic recommendations, plans, and performance to marketing leadership and key stakeholders, including clearly outlined digital strategies and tactics.
• Act as a thought leader to the marketing team, helping to define where, when, and how web growth fits into Unifonic’s overall marketing strategy.

You must have:

• Hands-on 5+ years of experience scaling product, growth, or web strategy teams in a fast-paced digital environment.
• Experience working with SaaS or CPaaS businesses and/or digital marketing agencies.
• Proficient understanding of website UX and conversion optimization principles.
• English speaker with superb written and verbal communication skills and experience presenting to leadership teams.
• Good commercial acumen with a bias for tangible action and results.
• Experience collaborating with analytics and insights teams to advance marketing technology and measurement capabilitie.

About Unifonic:

Unifonic was founded in 2006 to provide cloud-based communication tools to business customers and enable the integration of text and voice-based solutions through its API platform. Therefore, Unifonic eliminates the need for costly hardware infrastructure making business communication simple, fast, and cost-effective.

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