Jobs in Turkey: Digital Marketing Executive at Unilever

Unilever is looking for a motivated Digital Marketing Executive to join the team and work in Istanbul, Turkey for 2021. 

1. Identifying customer groups for creating basis enrollment & segmantation strategy.
2. Working with Analytics to Manage and Monitor Customer Journeys and Campaign results (How many registered, converted etc.).
3. Acquiring customers; creating targeted, personalized messages for customers and set appropriate intervals for outreach.
4. Increasing visibility for App/ Website by managing search marketing.
5. Defining online campaigns and developing communication ways (telesales, sms, whatsapp) which triggers to achieve goals of adoption and retention.
6. Analysing sources of acquisition and ROI per channel to Fine Tune Marketing Strategy.
7. Defining A/B tests to be run on a regular basis for content, U/UX, timing etc.
8. Improving customer experience of use for App/Website and reduce cart abondonment rate by owning the product data management process and creating category product structure and hierarchy.
9. Owning all marketing assets like banners, push/in-app notifications inside the WEB/App according to the B2B campaigns.
10. Managing online promotion calendar: segmenting online promotions and mapping relevant customer groups.
11. Creating and maintaning site search rule set based on best practices and creating specialized landing pages/banners for promotions, media campaigns, category page descriptions etc.
12. Defining rulesets for product recommendation, predictive ordering by working 3rd party stakeholders.
13. Engaging with marketing automation tool for targeted & personalized content and building banners.
14. Guiding related parties for E2E integration of marketing automation tool, ERP and CRM systems.
15. Supporting field teams with sales collateral and design contents like demo videos to enhance sales team knowledge.

1. Bachelor’s degree in related fields.
2. 2-3 years past experience in Marketing/ Trade Marketing in e-com industry.
3. Excellent written and spoken English is a must.
4. Experience in building & using customer segmentation and knowledge about marketing automation tools (Marketo, Pardot etc.).
5. Deep knowledge about promotion implementation and conversion optimization.
6. Expertise in site search (elastic search, etc) and product recommendation & personalization algorithms.
7. Experience in direct messaging campaigns (whatsapp, SMS, email etc) and understanding of creating marketing Strategy, customer journeys.
8. Understanding of catalogue / product information management (PIM).

About Unilever:

Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever products include food, confections, energy drinks, baby food, soft drinks, cheese, ice cream, tea, cleaning agents, coffee, pet food, bottled water, toothpaste, chewing gum, frozen pizza, pregnancy tests, juice, margarine (Upfield), beauty products, personal care, breakfast cereals, pharmaceutical and consumer healthcare products. Unilever is the largest producer of soap in the world. Unilever's products are available in around 190 countries.

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