Vacancy in UAE: Copywriter at Al-Futtaim

Al-Futtaim is offering a job opportunity in Dubai, UAE as a Copywriter, will be responsible for the delivery, creation and uploading of both English content onsite, App and all out channels to the highest standards. Oversee the delivery and implementation of our brand tone of voice across all communication platforms, from marketing activities (newsletters, social media, CRM and other marketing operations), PR (press releases, events invitations) to homepages.

• Support the editing and creating localized content, managing of content and updating across multi-platforms within the portfolio.
• Ensuring the tone of voice for each brand is adhered and the delivery of rich content is on-brand, on-time and as per briefed.
• The proofing process of all emails, as well as communicating deadlines and verifying completion of projects in coordination with the marketing executives.
• The layout proofing of all digital channels and providing feedback and updates accordingly.
• Proofing Homepages in Preview environment as well as the layout check after they are set live.
• Subbing all pages on internal CMSs and setting them live.
• Subbing and signing-off all editorial copy, as well as verifying the content on posted published.
• Produce engaging, educational and optimized product copy for all products across all brands and categories.
• Ability to create 200 product descriptions per day.
• Developing headlines and sells that have character, authenticity, and wit.
• Submitting cross-channel content ideas in creative meetings.

• Minimum Qualifications/education: Bachelor's Degree in English, Communications, Marketing, or Journalism preferred.
• Minimum experience:

1. Minimum of 2 years professional-level experience in a business-centric content development role.
2. Understand digital and print design as well as the essential functions of video editing.
3. Strong understanding of design principles (typography, composition, proportion, patterning, color theory, photo art direction, etc.).
4. High attention to design detail.
5. Be able to present and defend your thought process.
6. Be able to both give and receive feedback, as well as follow specific direction when called for.
7. Ability to self-start and prioritize workload.
8. Ability to communicate effectively, both orally and in writing.
9. Employee development and performance management skills.
10. Strong portfolio showcasing high-end digital design skills.
11. Familiarity with best practices for content on social media platforms (YouTube, Facebook, Twitter, Instagram);
12. Ability to work independently as well as collaboratively with colleagues;
13. Excellent organizational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines.

About Al-Futtaim:

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and it is now 42,000 people strong. Currently spanning the automotive, finance, retail, and real estate industries, Al-Futtaim’s diverse and far-reaching portfolio of brands and companies are ever-present in people’s lives, from the shores of Singapore to the sands of the UAE.

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