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Online Course from Edraak: Introduction to Entrepreneurship

Development agency Edraak
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Online Course from Edraak: Introduction to Entrepreneurship

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Edraak offers an online free course about entrepreneurship. In this course we will examine the dynamic process of creating and building an entrepreneurial start-up throughout its life cycle: from idea to start-up. We will examine new start-up ideas, their sources and how to evaluate them and many other concepts of entrepreneurship.

Throughout this course, we will use numerous case studies of Arab entrepreneurs and discuss their journey to start and grow their companies. We will also identify resources that can help you as you start your business.

What you will learn:

[1] Getting to know entrepreneurship closely by reviewing stories of the most famous Arab entrepreneurs.

[2] Study the life cycle of an emerging company.

[3] Strategies of evaluating the ideas of the projects and their feasibility for investment and development and how to design the business model.

[4] How to develop a project idea into a business model.

[5] How to identify the target customers and understand their needs.

[6] How to identify the process of "market research" through the main questions addressed to the customer.

[7] Study distribution channels and correct client access strategies.

[8] How to look for ways to fund startups.

[9] How to prepare future income statements by forecasting income and expenses and preparing estimated income statements.

[10] The role of technology in project development and its use in understanding internal communication processes.

[11] Hoe to identify key marketing types such as promotion, presentations, PR and creative marketing.

[12] The concept of failure or lack of success and the reasons that prompt the start-up companies to reach such results and the right time to stop completely.

[13] Study failure management through financial and legal risk management, reputation management and others.

[14] The reasons for expanding and developing a project and how to do it.

[15] Growth strategies that include penetrating the market, knowing the customer segment accurately and familiarity with neighboring products and then regional and international expansion.

About Edraak:

Edraak is a massive open online course (MOOC) platform, that is an initiative of the Queen Rania Foundation (QRF), which is keen to make every effort to contribute to the development of the Arab World in the field of education as it is the cornerstone of development and prosperity of people. Edraak aims to provide high quality educational courses based on the development of its content by Arab and international experts and academics, as well as to provide some of the international courses translated into Arabic. All of this goes in line with Queen Rania Al Abdullah’s belief in the importance of education and its impact on improving the quality of life of communities and individuals on all levels.


United Arab Emirates, Bahrain, Djibouti, Algeria, Egypt, Iraq, Jordan, Comoros, Kuwait, Lebanon, Libya, Morocco, Mauritania, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Somalia, Syria, Tunisia, Yemen
Country of residence
Any Country
Both gender

Opportunity Information

Opportunity Targeting
Anyone Interested
Partial funding
Opportunity Coverage
Opportunity will take place in
Online Courses
Required Documents

Educational Conditions

Required Specialties
All Specialties
Educational Level
No Education Level is Required
Required Languages
Learn how to apply


Edraak, is a massive open online course (MOOC) platform, that is an initiative of the Queen Rania Foundation (QRF). QRF... More details