Job Opportunity as P&G's Brand Manager in Singapore

P&G is looking to hire a Senior Brand Manager to join the team and work in Singapore, as the manager will be expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Required deliverables: 

1. Demonstrate positive relationship building skills in initial engagements with multi-functional teams
2. Deliver Scorecard Business Targets, in line with the goals of the Business Unit
3. Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
4. Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities:

1. Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
2. Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
3. Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives.
4. Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
5. Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.).
6. Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
7. Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.
8. Work with technical team to find the best solution of supply chain to manage the product cost within affordable level.

Qualifications:

1. A college degree (Bachelor’s or Master’s is fine, preferably with some business focus).
2. 2-7 years of brand management, consulting or consumer journey design experience or similar.
3. Excellent forward-thinking, strategic and courageous leadership skills.
4. Strengths with strategic and analytical thinking.
5. An ability to drive innovation and brand growth.
6. Strong ability to communicate and team capabilities.

About P&G:

P&G was founded over 180 years ago as a simple soap and candle company. Today, they’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. They’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

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