Job Opportunity at Al Futtaim in UAE: PPC and Paid Social Specialist

Al Futtaim is offering a job opportunity as a Senior PPC and Paid Social Specialist to join the team in Dubai, United Arab Emirates for 2021. 

Job description:

1. You will be responsible for planning, implementing and analyzing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Ad words / 360, merchant center etc., FB Business Manager etc.).
2. You will be comfortable Multitasking and running campaigns for various retail brands of Al Futtaim Group in a variety of different industry verticals (Home, Fashion, Toys, etc.).
3. You will be an expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs.
4. You will be open minded to with an appetite to learn and you are a solution provider.
5. Targeting and bidding strategies are your day to day and you know how to optimize them.
6. You are genuinely interested into SEM and Paid Social and develop appetite to learn more, optimize your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.).

Accountabilities:

Manage day to day PPC and Paid Social campaigns:

• Strategy & Execution.
• Upper or lower funnel based on KPIs.
• Daily monitoring.

Reporting:

• Delivering performance reports and insights to the PPC team and internal stakeholders.

Strategy & optimization:

• Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS.
• Delivering customer-focused, profitable multi-category campaigns to agreed targets.
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork:

• Create relationship & workflows within the department.
• Work with all the brands you are in charge of.   

Personal Development:

• Develop knowledge into advanced Targeting.
• Develop knowledge in Programmatic Advertising.
• Participate into a more data driven approach project with the CRM department.

Qualifications:

1. 4+ years in performance marketing (PPC, programmatic and Paid Social).
2. 4+ years in an e-Commerce environment (retail is a plus).
3. Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
4. Demonstrated ability to interpret data for insights and next steps.
5. Understanding of Digital and ecommerce metrics, conversion funnels.
6. Team player with ability to self-learn.
7. Experience in Budgeting.
8. Data driven mindset.
9. English & Arabic are mandatory.

Job-Specific Skills:

1. Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly).
2. Strong Web analytics experience (Google Analytics, SiteCatalyst).
3. Experience in Retargetting platforms (Criteo, RTB).
4. Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi).
5. Comfortable using BI tools (Tableau, Power BI).
6. Advanced skills in MS Excel.
7. Experience using a CDP is a plus.

About Al Futtaim:

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and it is now 42,000 people strong. Currently spanning the automotive, finance, retail, and real estate industries, Al-Futtaim’s diverse and far-reaching portfolio of brands and companies are ever-present in people’s lives, from the shores of Singapore to the sands of the UAE.

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