Job Opportunity in Germany: Performance Marketing Manager at WFP 2021

The World Food Program (WFP) is looking for a motivated Junior Performance Marketing Manager to join the team and work in Berlin, Germany for 2021. 

Responsibilities:

1. Support execution of the paid media growth strategy, identify opportunities and allocate the budget according to goals.
2. Support the management of a significant digital media budget optimizing to an ROAS goal globally, across ShareTheMeal campaigns.
3. Implement direct response campaigns through social platforms (Facebook, Google, Twitter, Snapchat) to drive installs and donations.
4. Define and implement structured testing plans to improve advertising efficiency and scale for all markets (creatives, landing pages, audiences, bidding, etc.).
5. Implement, deliver, monitor, analyze and optimize current campaigns to ensure they meet objectives.
6. Coordinate ASO testing across both Play and App Store to deliver the highest possible conversion rate from app impression to app unit.
7. Support other activities as required.

Qualifications & experience required:

1. Bachelor’s degree, Master’s degree is preferred.
2. At least 1 year of experience in performance marketing. Experience in mobile app marketing is essential; additional marketing experience is preferred.
3. Experience and knowledge of the latest digital marketing tools and channels (incl. Facebook Ads Manager, Google Ads, Adjust, ASO tools such as AppTweak, etc.). Experience with emerging channels such as tiktok and Spotify would be a plus.
4. Strong analytical abilities, both quantitative and qualitative.
5. Results-driven with an ability to manage competing priorities and work to tight deadlines.
6. Excellent communication and a collaborative spirit, able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy.
7. Self-motivated and able to work with a high degree of autonomy.
8. Fully committed and motivated to achieve the aims of the World Food Programme.
9. In addition to a high proficiency in written and spoken English, knowledge of a second UN language is a plus.

About the World Food Program:

The World Food Program (WFP) is the food-assistance branch of the United Nations and the world's largest humanitarian organization addressing hunger and promoting food security. According to the WFP, it provides food assistance to an average of 91.4 million people in 83 countries each year. From its headquarters in Rome and from more than 80 country offices around the world, the WFP works to help people who cannot produce or obtain enough food for themselves and their families. It is a member of the United Nations Development Group and part of its executive committee.

See more available opportunities in Australia on For9a

See more available online courses on For9a