Paid Internship Opportunity from Red Bull in Austria: Marketing Data Analytics
Applicant criteria
- Both
Opportunity criteria
- Internship
Opportunity description
Red Bull in Austria is offering a paid six-month Internship opportunity in Marketing Data Analytics. As a Marketing Data Analytics Intern of the International Brand Marketing Team, you’ll support the modeling capabilities that cover all marketing data from all parts of the Red Bull Marketing mix. You’ll play a key part in integrating data and turning insights into actions, focusing on Marketing Mix Modelling and bringing advanced statistical modeling capabilities in-house.
Qualifications:
Your areas of knowledge and expertise that matter most for this role:
- University Master’s degree, such as Mathematics, Econometrics, Statistics, Physics, Computer Science, Engineering, etc.
- Ideally the first experience, including Data Science experience in the field of Retail/consumer goods data and Marketing Mix Modeling.
- Highly proficient in Microsoft Office.
- Experience in using either commercial statistical software packages, e.g. R, SAS, SPSS, Python.
- Good understanding of marketing principles.
- Ability to draw insights from multiple complex data.
- Fluent in English.
Responsibilities:
Assist in building marketing data science:
In this exciting role, you’ll develop Red Bull’s capabilities to understand, extract, clean, and integrate data from a range of systems. You’ll research new techniques especially on Marketing Mix Modelling and best practices within the industry, drive new projects with multiple stakeholders, challenging requirements, and data from multiple sources. Moreover, you’ll mine large datasets (in R / Python) to draw patterns and insights.
Impactful presentations:
Another aspect of this role will be to build compelling insight-led presentations to support markets and departments and aid long term growth. You’ll introduce compelling data visualizations that allow the right decision-making from complex data sets.
Support data modeling initiative:
As a full member of the team, you’ll work across departments and markets to secure data needed for modeling and ensure projects are delivered in a timely manner and documented so that they are repeatable.
Salary:
The minimum salary is € 1714 gross per month.
About Red Bull:
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Each 250 ml contains about 27 grams of sugar (glucose, sucrose), 100 mg of taurine, 600 mg of glucuronolactone, B vitamins, and 80 mg of caffeine. Red Bull has been produced Sugar-Free (for diabetics or dieters) since 2003. During the year 2000, one billion bottles of Red Bull 250ml of drink were sold in 100 countries around the world. The number of boxes sold in the UK alone reached 260 million in the same year.
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