Internship Opportunity for Students in Strategic Marketing from Disney in the USA

Disney is offering an internship opportunity for students in strategic marketing in the USA. The intern must be available full-time for the duration of the internship from January to June 2022. The Strategic Marketing Partnerships and Promotions team is responsible for developing and executing tactics that are collaborative programs with external, media, retail, broadcast, and synergy marketing and alliance partners.

• Partner with key internal stakeholders including Parks Brand Strategy, Customer Relationship Management, Public Relations/Public Affairs, Social/Digital Marketing, Corporate Alliance and Operations, Consumer Products Commercial, and DPEP Synergy teams to ensure that promotional activity is meeting the strategic objectives for Disney Parks.
• Analysis of project business results, project tracking, project recaps, and ad hoc projects that require data analysis.
• Develop campaign recaps and post-mortem documents for the management team.
• Work on the creative development of projects including working with Yellow Shoes Creative Group, Broadcast Production, Alliance, and Synergy Partner creative agencies, writing creative briefs, and assisting with creative reviews.
• Package and disseminate all creative toolkits to third-party business parties for the development of promotional creative.
• Obtain all proper approvals for finished product (Creative, Legal, Brand, Business Affairs) production of promotions and projects.
• Media Remote and Event coordination including working with special events and park operations partners for planning and production logistics.
• Assist efforts for our Orlando Magic and Orlando City Soccer tactic executions.
• Conduct industry research (and research summaries) on best practices that relate directly to media programs and partnership marketing for Walt Disney World.

Basic Qualifications:

• Leadership qualities, interpersonal skills, teamwork abilities; excellent project management skills.
• Excellent verbal and written communication skills.
• Experience interacting with outside agencies, partners, and media.
• An eye and understanding for creative execution as it apply to consumer insights.
• Previous experience or educational background in marketing, advertising, or broadcast communications strongly preferred; at a minimum, demonstrated passion for understanding and meeting consumer needs through robust strategic and creative thinking.
• Proven record of execution success; ability to deliver results on strategy, time, and budget; attention to detail.
• Ability to smartly navigate organizations and build relationships.
• Passion for Disney products, Disney Parks and Resorts, travel and leisure, entertainment, production, and media.
• A valid US driver’s license.

Preferred Qualifications:

• Ability to collaborate with others, accept feedback, and enthusiastically perform a wide range of tasks.
• Strong Microsoft, Word, Excel, PowerPoint Skills.
• Detail-oriented, strong self-initiative, and ability to prioritize responsibilities.
• High level of energy with a strong desire to learn and grow.
• Interest and knowledge of video production and new media.
• Minimum 2 years relevant work experience.
• Spoken and written proficiency in Spanish.
• Previous work experience with The Walt Disney Company.

Additional Information:

• Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship.
• It is preferable to be a specialist in marketing, business management, or a related field.
• Must be at least 18 years of age.
• Must not have completed one year of continual employment on a Disney internship or program.
• Must possess unrestricted work authorization.
• Must provide own transportation to/from work.

About Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. With operations in more than 40 countries, Disney employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

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