Job in UAE: Product Marketing Manager at Unifonic

Unifonic is looking for a qualified Product Marketing Manager to join the team and work in Dubai, United Arab Emirates. The Product Marketing Manager is responsible for building the product viability and the Go To Market Plan for new CPaaS product releases. The Product Marketing Manager is focusing on understanding the market and the market needs, with an emphasis on understanding the buyer of unifonic products and services to develop relevant use cases for communication solutions.

1. Develop Market Insights and identify potential use cases for Multi-Channel Messaging.
2. Conduct Market Analysis, Product/Market Fit, and Competitor analysis.
3. Develop positioning, messaging, and competitive differentiation.
4. Manage the “outbound” Product activity and speaking to the market.
5. Measure and optimizing the buyer journey as it relates to product feature adoption and usage.
6. Prepare Go To Market Plan for increasing product revenues align with the product management team for launches - business case - ideation - market validation- feature and product prioritization).
7. Educate both internal and external stakeholders about our product features and their benefits.
8. Assist members of our sales team in meeting with prospects when appropriate to provide deeper dives into the product.
9. Coordinate with Marcom product content (e.g. sales enablement - incentives and commission, communication plan documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.

1. Hands-on 5+ years of recent experience within the software/ IT/ Telecom industry as a Product Manager or Product Marketing Manager.
2. Previous experience on voice products within CPaaS provider for either voice or conversational, messaging products.
3. Deep understanding of the Go to Market Plan.
4. Proficient with Market Analysis and Market Research.
5. Excellent Communication and Cross-Functional Collaboration Skills.
6. Bachelor's Degree in Marketing or a similar field.
7. Self-Starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives and working on multiple projects simultaneously.
8. Fluent in English with excellent writing/editing and verbal communication skills.

About Unifonic:

Unifonic was founded in 2006 to provide cloud-based communication tools to business customers and enables integration of text and voice-based solutions through its API platform. Therefore, Unifonic eliminates the need for costly hardware infrastructure making business communication simple, fast, and cost-effective.

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