Job Opportunity as a Marketing Manager at Al Futtaim in the UAE

Al Futtaim is offering a full-time job opportunity as a Marketing Manager to join the team in Dubai, United Arab Emirates for 2021. The Marketing Manager is responsible for executing marketing & digital strategies to enhance Watsons’ market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.

1. Develop & execute marketing & digital plans for all campaigns, promotions, and branding events, based of KPI objectives set by the GM & central digital retail team, the business needs of International Buying and Merchandising, and ad hoc requests from Executive levels.
2. Communicating key objectives and tasks, in order to successfully execute the implementation of marketing campaigns.
3. Support in creating the yearly campaigns calendar to be in line with the regional calendar while maintaining local relevance.
4. Maintain and manage existing vendor relationships and expand base by researching and utilizing own resources to locate potential partnerships.
5. Provide a breakdown of the annual Marketing budget by allocating appropriate funds amongst the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associated variables.
6. Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, Social Media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business.
7. Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement.
8. Collaborate with Buying team to communicate key product focuses and timing of promotions.
9. Develop new store opening strategies for the purpose of attracting customers and creating awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
10. Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention and satisfaction.
11. Help set the members recruitment plan and work towards reaching them.
12. Provide marketing and consumer insights to ensure that all communication created on a brand level are locally relevant.
13. Ensure that all communications created on the local level are following the overall brand identity and on point with the regional marketing and communication strategy.

1. Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent commercial experience
2. 3 years+ commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred.
3. Analytical Skills, Problem Solving Skills, Excellent Communication Skills, Creativity, Commercial awareness.
4. Must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities.

About Al Futtaim:

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles. Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the automotive, finance, retail, and real estate industries, and it is now 42,000 people strong. Currently spanning the automotive, finance, retail, and real estate industries, Al-Futtaim’s diverse and far-reaching portfolio of brands and companies are ever-present in people’s lives, from the shores of Singapore to the sands of the UAE.

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