Job Opportunity as a Marketing Officer in Qatar at HEC Paris

HEC Paris in Qatar offers a job opportunity as a Marketing Officer in Qatar. You will be responsible for developing and implementing marketing strategies and campaigns that support the brand’s continued development and position in the market, ultimately leading to greater awareness about HEC Paris in Qatar, to generate sales and business opportunities in Qatar and the region.

You will be responsible for:

Copywriting:

• Write, edit, and proofread manuscripts, including brochures, magazines, and other materials, for content, writing style, and mechanics; turn over edited text to design/production; proofread text, including final stage prepared for the printer; establish and maintain consistent styles.
• Evaluate the written quality of documents/advertisements submitted for publication and provide written feedback on the works.
• Work with production/design staff to ensure appropriate design, art, and layouts; coordinate activities to meet schedule deadlines.
• Assist in the formulation of editorial policies, objectives, and standards to enhance the effectiveness of print materials.

Branding:

• Create a comprehensive brand structure and design guidelines for a wide variety of merchandising materials including signage, brochures, images, advertising, and event materials.
• Identify the most important benefits and messages for the brand’s key audiences.
• Ensure that the brand is based on differentiation and competitive advantage.
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development, and use the findings in the development of the brand strategy.
• Check the logo's placement, the image's reality, and the website’s location, and ensure the correct font size and colors.
• Manage any branding request internally or externally.

 Advertising and marketing collateral:

• Implement the procedures which will set out the principles, methodology, and techniques to establish an effective advertising policy.
• Define the advertisements, sales promotion, and media objectives, and work with agencies and internal staff to achieve these objectives on time and within budget.
• Suggest new promotional content and liaise with external designers or agencies for design and item selection, including articles, whitepapers, and videos.
• Manage photo and video library; organize photo shoots and video production.

You must have:

• Master’s degree in Marketing, Communications, or related field preferred.
• 6+ years’ work experience in Marketing and/or Communications, preferably in the education industry.
• Understanding of communications planning and the ability to develop multi-channel communication solutions targeted to different audience segments/needs.
• Ability to generate and analyze data related to marketing activities.
• Excellent oral and written communication skills in English and Arabic (preferred). French is an advantage.
• Excellent presentation skills.
• Using computer skills and appropriate software in preparing manuscripts for publication.
• Flexible team player with the ability to multi-task and meet deadlines in a fast-paced environment.
• The ability to work extended hours several days per month, including some weekend and evening projects.
• Prior experience in Qatar and/or GCC preferred.

About HEC Paris in Qatar:

Founded in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris brings together 140 permanent professors, 4,500 students, and 8,000 managers in executive education programs every year.

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