Job Opportunity at Netflix in France: Films Marketing Manager
Applicant criteria
- No specific age required
- Both
Opportunity criteria
- Full time
Opportunity description
Netflix is looking for an experienced Films Marketing Manager to join the team and work in Paris, France for 2021. The Marketing Manager will develop a winning suite of impactful creative and breakthrough ideas to create in-market “conversations” while maintaining the relationship with talent (filmmakers, cast, producing partners).
Duties & responsibilities
- Leading integrated 360-marketing campaigns for French and global Netflix Films to drive affinity, engagement, love and loyalty to the brand, titles and talent in France by collaborating with internal Netflix teams such as Creative Production, Publicity, Partner Marketing, Brand & Editorial and Product and external partners (agencies, photographers, videographers,...)
- Effectively leading and managing a film campaign launch from kick-off to end with a focus on regional positioning, creative strategy, creative and media brief, strong creative vision and guidance on campaign concepts and executions, and evaluation of the campaign’s effectiveness.
- Facilitate cross-functional initiatives including leading, organizing, mobilizing, and planning internal task force meetings, brainstorm sessions and/or external filmmaker kickoffs/presentations.
- Absorbing business context and using that to make wise decisions that benefit long-term-value of the Netflix brand love and content within the French market.
- Taking the lead in crafting the strategic foundation and creative vision for Netflix title campaigns that will result in impactful and unique creative concepts and tactics.
- Strategize and execute across different channels (paid, owned & earned) and audiences.
- Find innovative ways to drive relevant conversations, resonate authentically with local audiences to be part of French pop culture and set new standards for entertainment marketing.
Eligibility criteria
- Proven track record of building impactful, world-class 360 creative and conversational campaigns that connect with audiences and break through the cultural zeitgeist.
- Insights and experience in the film industry are highly advantageous.
- Written and oral communication skills in English and French.
- You love French and international films and have deep knowledge of the entertainment landscape and media trends.
- You are outside of the box thinker; rather than following existing frameworks and methodologies, you challenge them and approach things differently, always focusing on what is best for the business.
- You are on the pulse of culture and always in the know of the latest trends and where to be.
- You are a natural leader with an ability to build strategic foundations, conceptualize campaign approaches and articulate strategic intents and creative ideas that people rally around.
- You are passionate and curious about all aspects of marketing as you are able to dive-into and balance strategic insights, creative risk and excellence with campaign effectiveness.
- You can work independently but value the importance of teamwork and solid communications.
About Netflix:
Netflix is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is its subscription-based streaming OTT service which offers online streaming of a library of films and television programs, including those produced in-house.
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