Jobs in Egypt: Brand Activations Specialist at Nestle

Nestle is looking for a Brand Activations Specialist to join the team and work in Cairo, Egypt. 

Responsible Sourcing: 

• Lead and manage the sourcing of new production, sampling, and co-packing agencies. 
• Responsible for securing Contracts for Sampling agencies, Printing presses and Co-Packers with a rate card where possible, while ensuring full compliance with the Responsible Sourcing Audit.
• Responsible for sourcing local exhibitions & relevant sponsorships and implementing the same.

Operational Responsibility: 

• Represent A&P requirements in the MBPC process.  Participate in all other activation and promotion decisional meetings (internal & external), ensuring cross functional alignment (Sales, SC, Sales Support).
• Responsible to manage the approved PFME budget in coordination with all business units.
• Ensure management of old stocks (POSM/Premiums).

Operational Execution: 

• Accountable and responsible to lead and manage successful End-to-End execution of all consumer promotions.
• Accountable and Responsible for the movement of POS material and Premium at country level. 
• Supervise proper distribution of POSM and sampling items while ensuring full compliance with local SOP.
• Accountable and Responsible for effective planning and execution of sampling & animation activities in accordance with category plans (Retail/Educational/Other...)
• Accountable and Responsible to develop the sampling and animation yearly program ensuring schedules are well planned and distributed among suppliers. 

Compliance (internal):

• Develop internal KPIs to ensure adherence to standards. 
• Maintain KPIs for materials creation and extension.
• Create / design and maintain detailed Executional Guidelines for all sampling activities.
• Set standards of reference and profile for the hiring of promoters with the sampling agencies.
• Accountable in monitoring the briefing of the Sampling and Promoter teams on product knowledge and sampling techniques with the assistance of the brand and/or the CDT team.
• Adhere to and strictly follow NESTLÉ hygiene guidelines on planning, briefing and implementation of Sampling activities. Ensure factory QA sets clear guidelines and carries out periodic spot check

Compliance (external):

• Ensure adherence and compliance to country labelling requirements. 
• Ensure internal and external alignment on the development of local POSM/Cartons/Packaging/Fixtures related to promotions/sampling & exhibitions.
• Ensure strict adherence and compliance to the WHO International Code of Marketing of Breast-Milk substitutes and Nestlé Instructions and local country codes.

Quality Control: 

• Ensure quality of promotions in retail through feedback reports on market visits.
• Check & evaluate the service performed by suppliers of POS materials, branding, visibility projects and co-packing and address areas for improvement.

1. Bachelor’s degree.
2. 1-2 years of experience within the advertising or marketing field.
3. Creative & engaging mindset towards marketing products.

About Nestle:

Nestlé is the world's leading nutrition, health and wellness company. Well-known brands include MAGGI, NESCAFE, PURINA and KIT KAT. Its mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Naturally, in order to achieve this, the dedication of ambitious and positive people is indispensable.

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