Vacancy from ITP Media Group in UAE: SEO Specialist

ITP Media Group is offering a job opportunity as it’s looking for a full-time SEO Specialist for Masala. In this role, you will be responsible for creating, executing and managing the on-site and off -site SEO campaigns for our Masala! brand.

1. Plan and execute all digital marketing, including SEO/SEM and social media marketing
2. Strong grasp of SEO growth strategies with proven optimisation experience
3. Design, strategize, post and build social media
4. Ability to strategize and execute conversion-driven campaigns
5. Measure and report on social media and website performance against goals (ROI and KPIs)
6. Identify trends and insights, keywords that can be targeted to increase website traffic 
7. Plan, execute, and measure conversion strategies/tests
8. Collaborate with internal teams (across other magazines) to website performance
9. Stay current on Google algorithm updates and drive website on-site performance optimisation
10. Stay current on Instagram + FB algorithm updates and drive website on-site performance optimisation
11. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyer's journey, marketing funnel and marketing messages at each touchpoint.
12. Evaluate emerging technologies and perspective for adoption where appropriate.    

• Proven working experience in editorial digital marketing for magazine/ content driven websites
• Demonstrable experience in SEO and SMM
• Basic design knowledge and artistic creativity 
• Should know how to come up with PR strategies to boost unique users
• Experience in optimizing landing pages and user funnels
• Strong knowledge of Chartbeat + Google Analytics tools 
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Experience with creative copywriting and campaign management

Additional duties:

• Should know that working in magazine may require to work before/ afterhours
• Assist with magazine’s events
• Assist the editorial team with digital tasks during closing of the magazine 

Benefits

• Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.
• We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme. ITP employees also enjoy a variety of staff offers at many local restaurants, salons, hotels and service providers.

About ITP Media Group:

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands.

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