€ 4,000 Prize Money in the Barilla Packaging Experience Award from Desall

Barilla and Desall invite creative people from all around the world to design new packaging experience solutions dedicated to Barilla Pesto sauce for the US market. Barilla is looking for innovative packaging experiences and packaging solutions dedicated to its Pesto products, with the aim of becoming a category leader in the US market.

Guidelines:

For the correct realization of your proposals, keep into consideration the following guidelines:

Project typologies: 

For the purpose of the contest, you are invited to adopt a consumer-centric approach, thinking and designing two solutions:

• Packaging solution A: design innovative packaging experiences, based on the current packaging range. No changes to the current packaging (jar, lid, label) are allowed.

You can imagine, for example, new uses of the jar at the end of its life cycle in view of environmental sustainability (upcycling), how digitalization can be leveraged to enhance the role of the packaging bringing it to a different level of experience or ways to engage consumers and communities through common activities/initiatives that might exploit the use of Barilla packaging aiming to educate/experience around the product “Barilla Pesto” in the US market.
This solution can also consider the interaction of the Pesto packaging with other Barilla products/packaging to develop memorable consumer experiences on various occasions.
Furthermore, for this solution take into account no cost of implementation in consideration of the current packaging. 

• Packaging solution B: design innovative packaging solutions with a more long term perspective, suggesting a fully new structural Pesto packaging solution, that can become an iconic packaging for the brand.

Design aspects: 

Your design can take into account several aspects related to the packaging, including, among others:

• Consumer engagement/interaction and added values in the experience (solution A-B);
• Second functionalities (solution A-B);
• New functionalities (solution B);
• New shapes/materials/technologies (solution B).

Style and logo:

Your solutions must draw inspiration from the style and Brand identity of Barilla. No development of graphic content is required – if you want to present your packaging with a dedicated graphic design, please use the PESTO Barilla logo attached in the Material files complying with the following guidelines:

• do not deform the logo in any way;
• do not change the proportions of the elements that make up the Logo;
• do not change the inclination of the brand;
• never superimpose the Barilla Brand on the Pesto brand;
• do not use only one part of the Logo;
• always apply the logo on a monochrome background;
• never use the red outline for Barilla Logo (used in the older version).

Size: 

The current packaging contains 6,2 oz of product and has the following dimensions: diameter 2,46 in (62,5 mm), height 4,05 in (103 mm). Keep this information as the starting point for your proposals, both for Packaging solution A and for Packaging solution B. 

Technologies/Production cost: 

For the structural packaging (refer to solution B) you must take into account the industrialization requirements for packaging on a large-scale production.
Regarding the costs:

• for Packaging Solution A, take into account no cost of implementation in consideration of the current packaging;
• for Packaging Solution B, there are no specific constraints on the cost of implementation, as long as your solution is scalable for mass production.

Deliverables: 

Upload all the images that better present your two solutions, providing renderings, descriptions on the new consumer experience and added value of your projects, details about usage, functionality, and aesthetics, CAD files (if any), use-case scenario, and details on the new materials/technologies (if any). High-resolution images (required) and other materials can be provided in the Archive file (only .ZIP format) to attach from the upload page.

Evaluation Criteria: 

In the evaluation of your submissions Barilla will take into account the following criteria:

• Degree of Innovation 5/5
• Project presentation 5/5
• Brand compliance 4/5
• Functionality/usability 4/5
• Technical feasibility 3/5

Eligibility and Submission:

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Barilla Packaging Experience Award” will be accepted. 

Award:

€4000

The selection of the winner by Barilla will be the result of an unquestionable evaluation and it will take into account originality, feasibility, and consistency with the brief presented.

Desall Required Files:

Minimum 1 image, up to 5.

• Recommended dimensions: 960 x 720px (player size);
• Allowed format: .jpg , .gif , .png;
• Color mode: RGB;
• Allowed resolution: 72 dpi;
• Max file (for each one) size: 1 mb.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

See more available grants on For9a

See more available workshops or trainings on For9a

See more available opportunities for travel abroad on For9a