Cash Prize for Designers 5,000 € in Fashion Atelier Design Challenge from Desall

Clementoni and Desall invite designers from all around the world to design a new toy capable of creating fashion accessories or other decorative elements in an automated way. Clementoni is looking for a new toy to extend its Crazy Chic line, inviting you to design a tool by which a child can create fashion accessories or decorative elements with great ease and satisfaction.

Guidelines:

For the correct realization of your proposals, keep into consideration the following guidelines:

Product typology: 

You are invited to design a toy consisting of a machine/system capable of creating in a quick and simple way fashion accessories or decorative elements to apply on other products, always ensuring great ease of use to the child, in addition to a feeling of great surprise and satisfaction for the final result. The toy shall be unpublished work and original, distinguishing itself from other products on the market by Clementoni or other brands (for more info, please refer to the Material files ). In designing your toy, you shall pay attention to both the mechanism that creates the accessory/decorative element and the interaction elements and method of operation for the child. The toy you design shall be coherent with the target of the Crazy Chic product line, already in the Clementoni catalog, which is mainly addressed to girls older than 6 years. Your toy will be mainly used indoors, and the size of your toy shall not exceed 30 cm x 30 cm x 30 cm for the maximum volume of the assembled product. The retail price for the toy will be between 25 – 40 EUR.

Functions: 

The toy you design shall be capable of creating various typologies of wearable accessories (ex. bracelets, necklaces, belts, key chains, etc.) or decorative elements to apply on other products (ex. patches, labels, stickers, etc.). For the creation of these elements, you may suggest the use of various typologies of materials, including for example beads, paillettes, etc., as long as they are easily available for purchase. The creation process must be automatic/assisted, minimizing the manual intervention of the child.
The end result shall be as much complete/finished as possible, thus requiring little to no action after the process is over. You are free to suggest the mechanism you consider most appropriate for this purpose, as long as it is feasible and compatible with the toy sector. You are thus required to avoid mechanisms that are too expensive, complex, dangerous, or hard to use.

How to use: 

The child shall be able to use the toy autonomously and to take care of the assembly, if required, with no intervention of an adult. Thanks to this machine, the child will easily and quickly create the accessories/decorative elements with great satisfaction and a sense of wonder for the end result, by simplifying a process that would otherwise require too much time and effort. The creation of the accessory or of the decorative element shall be quick and intuitive, with a guaranteed end result.

Required Output: 

For the purpose of participation in the contest, you are required to provide:

• 3D files (format IGS/STP);
• Renders, possibly accompanied by orthogonal/axonometric views, exploded views, sections, descriptions on the materials used in the project;
• Description of the creation process of the accessory/decorative element and of the operation method for the user, through illustrations, renders, or charts.

Depending on your project idea, the user might be required to assemble some components of the toy – in this case, you are required to provide a clear description of the process.
To better present your project, you are invited to attach inside a .ZIP archive high-resolution images, charts, or other illustrative materials.

Evaluation Criteria: 

In the evaluation of your submissions Clementoni will take into account the following criteria:

• Degree of originality in the sector 5/5
• Technical feasibility 5/5
• Functionality/usability 4/5
• Compliance with the brand 3/5
• Aesthetics 3/5

Eligibility and Submission:

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Fashion Atelier” will be accepted.

Award:

€5000

The selection of the winner by Clementoni will be the result of an unquestionable evaluation and it will take into account originality, feasibility, and consistency with the brief presented.

Desall Required Files:

Minimum 1 image, up to 5.

• Recommended dimensions: 960 x 720px (player size);
• Allowed format: .jpg , .gif , .png;
• Color mode: RGB;
• Allowed resolution: 72 dpi;
• Max file (for each one) size: 1 mb.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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