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Free Online Courses from Google: Get a Business Online

Google
International Organisation Google
Closing date :
2030/02/19
Free Online Courses from Google: Get a Business Online

Google offers a free online course to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Modules included:

  1. The online opportunity: With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
  2. Your first steps in online success: You should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
  3. Plan your online business strategy: From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.
  4. Build your online shop: Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools, you'll need to build your online shop from scratch, to payment methods and managing orders- this introductory topic will get you on your way.
  5. Sell more online: Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between yourself and your customers: from signing and browsing to checking out and receiving promotions about sales.
  6. Build your web presence: If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allows your customers to find what they need.
  7. Get noticed locally: Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.

Skills you'll learn:

  1. Business strategy
  2. Analytics and data insights
  3. Display advertising
  4. E-commerce
  5. SEM
  6. SEO
  7. Social media

Note: You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course.

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Eligibility

Nationality
United Arab Emirates, Bahrain, Djibouti, Algeria, Egypt, Iraq, Jordan, Comoros, Kuwait, Lebanon, Libya, Morocco, Mauritania, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Somalia, Syria, Tunisia, Yemen
Country of residence
Any Country
Gender
Both gender
Interest
Business

Opportunity Information

Opportunity Targeting
Anyone Interested
Funding
Partial funding
Opportunity Coverage
Participation fees
Opportunity will take place in
Online Courses
Required Documents
others

Educational Conditions

Required Specialties
All Specialties
Educational Level
No Education Level is Required
Required Languages
No Language Required
Learn how to apply

Google

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud... More details