Desall Competition to Design a New FERA Logo and Pyaoff with a Prize of €3000

FERA and Desall invite you to design contest to create a new corporate brand identity which consists of restyling the logo, redesigning graphic templates and a new payoff.

What we are looking for:

The brief is available in the following languages: Italian and English

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FERA is looking to renew its branding by restyling its logo, graphic templates and a new payoff that will clearly communicate the firm’s mission statement. For more information on FERA you can visit the firm’s website at https://www.ferasrl.it/en   

1°: €3000 The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

For the correct realisation of your proposals, please take into consideration the following guidelines:

• Current corporate branding: To this day, FERA’s corporate branding is formed by a logo and a payoff. The logo revolves around the concept of wind energy (the 5 blue horizontal lines on the left portion of the logo) that transforms into clean Energy (represented by the capital E plus the 4 text elements on the right side portion of the logo). The logo includes the words: Fabbrica (Factory), Energie (Energy), Rinnovabili (Renewable), Alternative (Alternative) that make up the FERA acronym.
• Requested elements and templates:

1. Logo: the logo should be composed of the FERA acronym and one or more graphic elements that should represent the concept of “Wind that transforms into Clean Energy”.
2. Payoff: the payoff should be in English and have a clear meaning. It is important that the new payoff conveys effectively the following message: “FERA works to transform WIND into clean ENERGY”.
3. Commemorative element: designers are requested to create an additional graphic element containing the dates of FERA’s 20th anniversary: "2001-2021”.
4. Headed paper: it should come in A4 format, vertical orientation, and contain the logo, payoff and other information, such as address, contacts, footer etc.
5. Headed paper for other brands within the group: it should come in A4 format, vertical orientation, and contain the wording “Fera Company”, written in the same font as the payoff, and other information such as address, contacts, footer etc.
6. Business card: it should come in horizontal orientation and contain the logo, payoff and other information such as address, contacts etc.
7. Presentation layout in horizontal orientation: it should contain the logo, payoff and other optional information.
8. Style and colors: in terms of aesthetic, a modern, minimal, impactful style is preferred, with good readability and in line with market trends and brand values. 

Brand values: 

1. Attention to the local population and ecosystems;
2. Environmental protection for the sake of current and future generations;
3.  Social responsibility for a sustainable and ethical future.
4. Additionally, FERA has:
5. the desire and ability to anticipate change, the vision and expertise to act outside of traditional boundaries, as well as the perseverance and ability to incorporate global values while being attentive and respectful of local objectives.

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Consistency with the brand: 5/5
• Aesthetic: 5/5
• Communication: 4/5
• Versatility: 3/5
• Brand recognition: 3/5

Eligibility Criteria:

• Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
• Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

• Minimum 1 image, up to 5.
• Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
• allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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