Desall’s Luxury Display Design Competition Prizes Worth of €7.500

YSY GROUP, Hidesins and Desall invite you to a design contest for a “pop up” display installation for women’s ready-to-wear bags and dedicated to luxury contexts.

The installation will be positioned within 5-star luxury hotels, and in particular within tea rooms. Given the specific context of use, and in addition to the installation dedicated to Hidesins bags, designers are requested to design specific table displays for desserts and cakes, in line with the “family feeling” of the entire installation. The goal is to promote the brand, creating a unique, unexpected and engaging space in which hotel guests can take photos to post on their social networks, continuing the experience even at the table as they enjoy a refreshment.

What we are looking for:

The brief is available in the following languages:

English

Italian

Download the Material files

• 1°: €5000: The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
• Extra Award (option right fee) €2500: For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €2500 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For the correct realisation of your proposals, please take into consideration the following guidelines:

1. Product typology: You are invited to design a striking “pop up” display installation, capable of attracting the attention of and involving the guests of 5-star luxury hotels. The installation will be composed of a series of aesthetic and functional elements onto which the Hidesins bags will be positioned, and possibly of a series of purely aesthetic/scenographic elements. The installation can also host visual elements (graphics, posters, etc ...) for brand communication.
2. Additionally, you are invited to design standalone displays dedicated to high tea desserts (e.g. cupcakes) that share the style/elements of the exhibition installation. These displays will be brought to the guests' tables and positioned in the center of the table so that guests can independently help themselves and pick and choose the desired dessert.
3. Style and colours: The style must be suitable for luxury contexts, in particular tea rooms of 5-star luxury hotels. It must also be visually consistent with the products on display (bags and desserts) and follow the brand aesthetics of Hidesins. You will find the guidelines relating to the style of the Hidesins brand in the material files that can be downloaded from the contest page. It is important to place the “Hidesins” logo, attached in the material files, on a series of clearly visible surfaces, in particular near the cake displays, so that it can be seen if photographed.
4. Dimensions: The display installation must allow the placement of at least 5-10 bags, while the cake display must be designed on several levels (at least 2-3 tiers) and contain about 10 cupcakes in total.
5. Context of Use and Target Audience: The display installation will be placed in indoor luxury contexts, in particular in the tea rooms of 5-star luxury hotels and will cater to the guests of the facilities, typically women between 30 and 50 years old, senior employees, or entrepreneurs.
6. Fore more info refer to contest page.

Evaluation Criteria:

in the evaluation of your submissions the Sponsor will take into account the following criteria:

• Aesthetics 5/5
• Consistency with the brand 5/5
• Consistency with the target audience 5/5
• Functionality 3/5
• Innovation 2/5

Eligibility Criteria:

1. Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
2. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Desall required files:

• Minimum 1 image, up to 5.
• Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
• allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
• Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

About Desall:

Desall is an open innovation and crowdsourcing platform that, through design contests, connects companies and private clients with a worldwide community of creative talents.

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