Lexus Future Design Award and an Opportunity to Win Cash Prizes up to $150,000

Lexus invites today’s emerging design leaders to take part in its 2021 Design Award, themed ‘Design for a Better Tomorrow’. The concept of the design must anticipate a challenge of the future, address that challenge with an innovative solution, and captivate the imagination with its exceptional design. Last year, creators from 65 countries submitted design proposals, many of which leveraged the power of technology to design for a better tomorrow. The submissions spanned across the categories of Industrial Design, Architecture, Technologyو Engineering, Interior Design, and Fashion Design.

• 6 Finalists will be chosen to attend Milan Design Week, where prototypes of their submitted proposals will be exhibited at the 2020 Lexus Design Event. At Milan, the 6 Finalists will present their works to a panel of esteemed judges, and one Grand Prix Winner will be selected. 
• Before exhibiting in Milan, Finalists will be invited to New York City in the USA, to participate in a workshop with world-class design professionals, serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production costs up to 3 million JPY (over $25,000 USD), including tax, will be covered.
• Finalists will receive an Award Certificate and PR assistance through an Award Press Kit.

1. Open to professionals, students and design enthusiasts around the world. 
2. Entrants should be individuals who have reached the age of majority in their home country.

Judging Criteria:

• Anticipation: Designs mush anticipate not only the needs of the user experience but also the needs of society.
• Innovation: Designs must demonstrate new thinking and originality in its proposal and execution.
• Captivation: Designs must but intriguing and compelling when realized in concepts and execution.

About Lexus:

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide, and It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and the U.S. in Plano, Texas.

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