Free Online Course By EIT Food: Science Communication and Public Engagement

EIT Food is offering a free online course on Science Communication and Public Engagement.

Course background:

Good science communication ensures the public engage with and understand relevant scientific research. On this course, you will learn how best to share your science findings with your intended audience.

You’ll explore how the relationship between society and science has evolved over time, and find out how traditional and social media can be used to share research. You’ll learn to identify your target audience and define your message to build a shareable story.

You’ll also discover guidelines for working with journalists, and how to host small events to share information with the public.

This course is intended for:

• The course is designed for scientists and researchers who wish to communicate the results and theory of their field(s) of study to the public.
• This includes graduate and postgraduate students, academic staff of all career levels, and scientists not working in academia.
• The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way. Don’t forget to comment, reply to other learners and ‘like’ comments.

Course duration:

2 hours per week for 3 weeks.

Course topics:

• Introduction to science communication and public engagement:

1. Welcome to the course.
2. Why science communication?
3. Let's get started: goal and audience.

• Finding your message and delivering it:

1. Creating your message.
2. Delivering your message.

• Communicating through journalists and institutional initiatives:

1. Journalism and science.
2. Institutional aspects of science communication.
3. Conclusion and goodbyes.

Course objectives:

By the end of this course learners will be able to:

1. Design small-scale public science communication events.
2. Reflect on the role of traditional and social media in the communication of science.
3. Improve your science communication activities by clearly identifying the target audiences, messages and stories.

Course costs:

EIT is offering everyone who joins this course an opportunity to upgrade this course for $59. This means you get:

• Unlimited access to this course.
• A PDF Certificate of Achievement to prove your success when you’re eligible.
• Download and print your Certificate of Achievement anytime.

About EIT Food:

EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector, funded by European Institute of Innovation and Technology (EIT).

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