Free Online Course by FutureLearn on Understanding Fashion: From Business to Culture

Future Learn Platform is offering a free online course on the theme of understanding fashion: From business to culture.

Course background:

Over almost 150 years, the fashion industry has transformed many aspects of Western culture.

On this course, you’ll explore the interaction of fashion, society and business with IFM professor, Benjamin Simmenauer.

The course features exclusive input from fashion industry leaders, including designers such as Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs at Chanel, YSL and Hermès.

You’ll deepen your understanding of the industry and take a dual approach to the study of fashion as you investigate it as both a cultural phenomenon and a creative industry.

This course is intended for:

• Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry.
• This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.

Course duration:

3 hours per week for 4 weeks.

Course topics:

1. Fashion and modernity: contemporary relevance, ‘Zeitgeist’, and the desirability of the new.
2. Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
3. Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
4. Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.

Course objectives:

By the end of this course learners will be able to:

1. Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
2. Identify the creative models of the different fashion houses and their conception of time
3. Explore the trends diffusion models
4. Interpret a fashion silhouette
5. Explain the construction of consumer behaviour

Course costs:

Learner can join this course for free and get access to it for 6 weeks.

Or upgrade this course for $54 and gets:

• Access to this course for as long as it’s on Future Learn.
• Access to this course’s tests as well as a print and digital Certificate of Achievement once he/she is eligible.

Or buy unlimited for $249.99 for one year and gets:

• Access to this course, and hundreds of other FutureLearn short courses and tests for a year.
• A printable digital Certificate of Achievement on all short courses once they are eligible.
• The freedom to keep access to any course he/she has achieved a digital Certificate of Achievement on, for as long as the course exists on Future Learn.
• The flexibility to complete own choice of short courses in learner’s own time within the year.

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