Free Online Course from Hubspot: Learn What Content Strategy is and How to Do It

Hubspot Academy offers a free online course entitled “Learn What Content Strategy is and How to Do It”. A successful content strategy is telling your business's story in a way that attracts, engages and delights your audience through each stage of the buyer's journey. All of which you'll learn how to do in this course.

Course Curriculum:

The course is divided into six units, each unit consists of a number of videos, and there is a test at the end of each unit.

• Unit 1: This unit discusses several concepts such as: What do you stand for? What message do you support? How do you create content that aligns with your purpose or mission?
• Unit 2: This unit covers a long-term plan which identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. You’ll learn how to create realistic content goals and how to work with industry influencers to expand the reach of your content efforts.
• Unit 3: Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content it thinks would be helpful to the searcher. In this lesson, you’ll learn how to create and organize content in a way that solves for search engines as well as your website visitors.
• Unit 4: In this lesson, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy.
• Unit 5: In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance.
• Unit 6: Understanding how to be creative and have an eye for seeking out new opportunities is what will set you apart from your competitors and others creating great content. Always challenge the status quo. Always look for new opportunities. In this lesson, Sujan Patel will teach you how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This is especially important with the ever-changing landscape of digital media.

About Hubspot Academy:

Hubspot is one of the world's leading online free training academies for inbound marketing, sales, and customer service. Hubspot offers comprehensive educational courses with specialized certification and bite-sized lessons for professionals looking to grow their careers and business. Hubspot for professionals who want to be up to date on the latest trends in digital marketing, sales, customer support, and more.

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