Free Online Course offered by Alison: Diploma in Media and its Development

Alison education platform offers a free online course under the theme of "Diploma in Media and its Development".

The fascinating world of print media, radio, television, web content and social media comes alive in this free online media course. We trace the history of mass media to capture its contemporary social impact as developments in technology affect the way we tell stories and use information. This course combines analysis of art, philosophy and technology to provide you with tools vital to understanding the way we relate to the world and each other.

Course duration:

6-10 hours.

Course modules:

• Media:

Media: Learning Outcomes.

The Evolution of Media: Print Forms.

Media and Culture I.

Media and Culture II.

Media, Culture and Technology.

Harold Innis.

Media: Lesson Summary.

• Media in the 20th Century:

Media in the 20th Century: Learning Outcomes.

Introduction to Marshall McLuhan.

Media and the Electric Age.

Hot and Cool Media.

Postmodern Media.

Postmodern Media and Formation of Public Opinion.

Media in the 20th Century: Lesson Summary.

• Development of Media:

Development of Media: Learning Outcomes.

Development of Media: Radio.

Development of Media: Television.

Film, Television and Literature.

Impact of Technology on Literary Genres: Novel.

Media in the 21st Century.

Development of Media: Lesson Summary.

• Course assessment:

Course assessment.

Course objectives:

After completing this course you will be able to:

1. Describe various types of print media and their impact on culture.
2. Examine the various media models on interconnections between media and culture.
3. Summarize how the evolution of technological forms of media has led to a radical transformation of society and culture.
4. Explain the impact of the media on cultural shifts, public opinion and ideologies.
5. Outline the theoretical approach of Harold Innis on interconnections between media and culture.
6. Appraise the effects of electronic technology and New Media on postmodern culture.
7. Explain the concept of ‘hot’ and ‘cool’ media.
8. Illustrate the phenomena of ‘diminishing differences’ due to postmodern media.
9. Evaluate the influence of social media on contemporary culture.
10. Unpack the views of important cultural theoreticians on the development of radio and television.

Course costs:

All Alison courses are free to enroll, study and complete. To successfully complete this Certificate course and become an Alison Graduate, learners need to achieve 80% or higher in each course assessment. Once they have completed this Certificate course, they have the option to acquire an official Certificate, which is a great way to share their achievement with the world. Alison Certificate is:

• Ideal for sharing with potential employers - include it in CVs, professional social media profiles and job applications.
• An indication of learner’s commitment to continuously learn, upskill and achieving high results.
• An incentive for learners to continue empowering themselves through lifelong learning.

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate- a downloadable Certificate in PDF format, immediately available to learners when they complete their purchase.

• Certificate- a physical version of officially branded and security-marked Certificate, posted to learners with FREE shipping.
• Framed Certificate- a physical version of officially branded and security-marked Certificate in a stylish frame, posted to learners with FREE shipping.

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