Free Online Course offered by Alison: Introduction to Internet Marketing Strategies for Businesses

Alison education platform offers a free online course as an introduction to internet marketing strategies for businesses.

Course background:

This free online e-commerce course will introduce you to internet marketing strategies for businesses. Companies around the world have begun to recognise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders and audiences. This course will teach you about the most successful Internet marketing strategies and techniques employed by marketing professionals, and how they can help businesses flourish.

Course duration:

1-2 hours.

Course modules:

• Module 1: Promotion - Integrated Web Communications:

1. Promotion: Integrated Web Communications - Learning Outcomes.
2. Integrated Web Communications.
3. Integrated Internet Marketing.
4. Matrix Examples.
5. Lesson Summary.

• Module 2: Promotion and Purchase - Measuring Effectiveness

1. Promotion and Purchase: Measuring Effectiveness - Learning Outcomes.
2. An Electronic Trade Show and a Virtual Flea Market.
3. The Role of the Web in the Marketing Communication Mix.
4. Web Marketing Communication: A Conceptual Framework.
5. Caching and Undercounting.
6. Lesson Summary.

• Module 3: Web Advertising and Promotions for Businesses Assessment

Fundamentals of Web Advertising and Promotions for Businesses Assessment.

Course objectives:

Having completed the course learners will be able to:

1. Illustrate with examples of how companies are using the Internet to market wisely;
2. They will have a clear understanding of the Integrated Internet Marketing (I2M) model;
3. They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behavior;
4. They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.

Course costs:

All Alison courses are free to enroll, study and complete. To successfully complete this Certificate course and become an Alison Graduate, learners need to achieve 80% or higher in each course assessment. Once they have completed this Certificate course, they have the option to acquire an official Certificate, which is a great way to share their achievement with the world. Alison Certificate is:

• Ideal for sharing with potential employers - include it in CVs, professional social media profiles and job applications.
• An indication of learner’s commitment to continuously learn, upskill and achieving high results.
• An incentive for learners to continue empowering themselves through lifelong learning.

Alison offers 3 types of Certificates for completed Certificate courses:

• Digital Certificate- a downloadable Certificate in PDF format, immediately available to learners when they complete their purchase.
• Certificate- a physical version of officially branded and security-marked Certificate, posted to learners with FREE shipping.
• Framed Certificate- a physical version of officially branded and security-marked Certificate in a stylish frame, posted to learners with FREE shipping.

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